Saudi Broadcasting Authority Upgrades Iconic Studio A with Grass Valley’s Live Production Technology

This transformative journey underscores SBA's commitment to preserving cultural heritage, promoting social development, and meeting the evolving expectations of its audience both domestically and internationally.

At the forefront of this modernization initiative is the comprehensive integration of Grass Valley's cutting-edge live production solutions. This strategic investment underscores SBA’s dedication to state-of-the-art technologies, ensuring unmatched quality and elevating media production standards. SBA’s commitment to an elite broadcast strategy positions it as a leader in the region, setting a new benchmark for media excellence.

The extensive modernization of Studio A, successfully executed by Grass Valley partner in Saudi Arabia First Gulf Company (FGC), includes the implementation of advanced TV broadcast studio and production control equipment. Notably, Grass Valley's 4K-ready solutions, such as the widely adopted LDX 98 cameras, the renowned K-Frame Kayenne 4 M/E switcher, and Densité processing equipment, serve as pillars of innovation within Studio A's infrastructure.

“This partnership with Grass Valley is crucial for advancing our objectives of excellence and innovation. Grass Valley’s proactive support significantly impacts our progress, highlighting the importance of collaboration in achieving transformative milestones,” said Eng. Hatim Abounassf, Executive Vice President for Engineering Affairs at SBA.

“We are proud and committed to empower media organizations across the Middle East with cutting-edge solutions. Strengthening our partnership with the Saudi Broadcasting Authority and supporting their initiatives is key to redefine the region's media landscape,” said Tim Banks, Chief Revenue Officer at Grass Valley.