RTP Standardizes on Grass Valley Cameras with an Investment in Future-Ready Studio and OB Capability
Rádio e Televisão de Portugal (RTP) has standardized on Grass Valley cameras, deploying 49 LDX 82 Elite camera systems, with XDR licenses, across its studios and Outside Broadcast (OB) fleet. The upgrade to its camera chains provides HD and high dynamic range (HDR) support across RTP’s live events and studio productions and ensures future-proof acquisition capability, thanks to Grass Valley’s robust upgrade path. The sale was managed by Grass Valley’s Portuguese channel partner Ibertelco.
The standardization of camera system is part of RTP’s strategy to reduce the number of technologies under maintenance and assure their readiness for future challenges in the industry. During the rigorous and very competitive tender process, Grass Valley came out ahead of the competition in terms of price and performance.
Marco Lopez, Grass Valley’s senior vice president live production, commented: “We’re delighted that RTP has chosen to put Grass Valley cameras front and center of its live production workflows. Our customers want to know that we’re with them on the journey as they transition through new technology upgrades, today and tomorrow. As a company, we’re committed to ensuring that any investment in our solutions help broadcasters and production companies adapt to shifting market dynamics with the seamless addition of new functionality.”
About Grass Valley
Grass Valley’s end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses.
We are the trusted partner to many of the biggest and most creative names in the media and entertainment business, enabling the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other.
Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc. In February 2020, Black Dragon Capital signed an agreement to acquire Grass Valley from Belden. This transaction is expected to complete in H1 2020.