Rede Record Leverages Orad Enterprise Graphic Solutions

Rede Record to Provide Winning Coverage of the 2012 Summer Olympic Games

Brazilian broadcaster, Rede Record, significantly expanded its existing Orad channel branding installation to support the upcoming Olympic news broadcasts. The expanded Orad installation will be utilized to broadcast on-air graphics in HD from Rede Record’s special onsite Olympic broadcast operation in London and out of its large São Paulo virtual studio.

"As a leading broadcaster, we have to carefully consider our alternatives. We chose Orad yet again because we are confident that Orad's graphic system will provide us with the tools we need for winning Olympic productions," said Jose Marcelo Amaral, Head of Engineering and Operations.

Rede Record chose Orad’s solutions because of the outstanding experience it has had working with Orad, and the unparalleled reliability of Orad’s powerful graphic technology in fast-paced broadcast productions.


The expanded Olympic coverage graphics workflow features Orad's HDVG2 compact digital video graphics platform with clip player, Orad's Maestro enterprise graphics suite, and the company’s 3Designer design tool.

About Rede
RecordRede Record de Televisãois a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is the second most popular television network in Brazil after being in the last place of television networks for many years from the 1980s. With 58 years of transmission, it is also the oldest TV network in the country.


About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT).