PHABRIX teams with Amit Daftary to manage its sales operations in South East Asia
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PHABRIX’s Sales and Operations Director, Martin Mulligan, said, “We’re looking forward to working closely with Amit to expand our presence in South East Asia. Amit’s wealth of experience and industry knowledge are valuable assets in driving further growth and success.”
Commenting on his appointment, Daftary said, “With such exceptional growth over the past three years and plans for greater expansion this year, I’m joining PHABRIX at a very exciting time. I’m looking forward to working closely with the company’s distributor network in the region to really maximize awareness of our world-leading test and measurement instruments.”
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Daftary has over 20 years of experience in the broadcast industry and prior to joining PHABRIX, held senior sales positions at Snell Advanced Media, managing its Middle East and South Asia operations. He earlier served as sales director at Harmonic and business head at Avid Technology. Daftary has also held positions with Hewlett Packard and system integrator's including Shaf Broadcast and Tata Elxsi and with leading reseller's like Aditya Infotech. He will be based in Mumbai and report to Martin Mulligan.
About PHABRIX
PHABRIX is a world leader in broadcast test and measurement, with a full range of portable and rackmount systems for rapid fault diagnosis, compliance monitoring, and product development. Technology strengths include IP video stream generation and analysis, advanced HDR/WCG visualization, and ultra-responsive physical layer analysis. The product portfolio includes the top-of-the range Qx 12G for hybrid IP, 4K/UHD, and HDR/WCG signal generation, analysis, and video/audio monitoring. The advanced, rackmount Rx range provides fast intermittent fault diagnosis in 3G/HD-SDI environments, using video capture and remote access. For applications demanding ultra-portable instruments, the company also offers the award-winning Sx range. PHABRIX maintains its headquarters and manufacturing facilities in the UK. www.phabrix.com