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Panasonic Marketing Europe realigns business units to reflect professional markets

Mazaki Arizono and Jerome Berrad

Panasonic Marketing Europe GmbH announced today that it has realigned its professional AV business units (PAVCSE) to better reflect the company’s headquarters structure in Japan and the realities of the Pro AV and Broadcast markets.

Broadcast and projector product lines are under one umbrella

From today the company’s broadcast and projector product lines will be brought together as one unit under the brand AV Systems Europe (AVSE). A separate business unit – Professional Visual Displays Europe (PVDE) – will manage the company’s display business targeted at professional applications.

Commenting on the changes, Mr Masaki Arizono, director of the new PAVCSE divisions said: “These new business divisions have been created to reflect Panasonic’s continued commitment to providing its loyal customers with dedicated sales, engineering and service resources.”

The newly established AVSE business unit will be led by Jerome Berrard, previously head of the company’s PPDE (Professional Projectors and Displays Europe) division who will assume the role of Director. Christian Sokcevic becomes General Manager for Sales & Marketing for this division. Mr Masaki Arizono, MD of PAVCSE, will concurrently be responsible for PVDE, and his management team will include David Martin, General Marketing Manager (formerly from Panasonic Spain) and Neil Colquhoun, Sales General Manager.