Panasonic Awarded ITN Camera Contract

Keith Cass, ITN's Director of Technology said, "The ability to capture full 10 bit HD 4:2:2 images using a 25Mbps codec was an extremely attractive proposition for us. We conducted a thorough evaluation of the camera's operation, feature set and technical performance. With the addition of the camera's wireless technology this camera was the most appropriate match to ITN's future newsgathering strategy. The AJ PX5000 really is a "cameraman's camera."

The AJ-PX5000 also offers ‘dual’ recording using P2, Micro P2 or class 10 SD cards, dramatically reducing media costs. The camera is global format in SD and HD and comes with a comprehensive range of Panasonic codecs including AVC Intra and the new AVC Long G (50/25/12/6Mbps) codec set.

“It’s a major coup to be supplying ITN and follows hot on the heels of the decision by Sunset+Vine to implement Panasonic Professional Broadcast Cameras in their sports production for BT Sport,” said Nigel Wilkes, Broadcast Group Manager at Panasonic. “Panasonic is growing market share by supplying the latest in professional, HD enabled camera solutions for sports and news broadcasting in the UK.”

About ITN
ITN is one of the world's leading news and multimedia content companies creating, packaging and distributing news, entertainment, factual and corporate content on multiple platforms to customers around the globe.
The news programming produced for ITV, Channel 4 and Channel 5 reaches around 10 million people every day, providing comprehensive, impartial news provision for the British public. ITN's news is watched by millions of viewers worldwide, through partnerships with global news outlets such as Reuters, CNN and NBC and online partners such as Livestation, YouTube and MSN.
As well as providing television news ITN operates two other divisions: footage sales arm ITN Source, and video creation business ITN Productions.

About PSCEU
About Panasonic System Communications Company Europe (PSCEU)
PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays and rugged mobile PCs. With around 500 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.