Megahertz Showcases New Astro HD OB Truck at IBC
Megahertz will showcase a newly built high-definition (HD) Outside Broadcast (OB) vehicle from Astro Malaysia Holdings Berhad, Malaysia’s and Southeast Asia’s leading media entertainment group, on its stand at IBC2012 (Stand 11.F20).
The Malaysian broadcaster’s vehicle is the latest in the company’s HD OB fleet to come off the Megahertz production line in Ely, UK. This vehicle follows closely behind the delivery of the first OB trailer earlier this year and supports Astro's plans to migrate its mobile operations to HD.
"These latest vehicles from Megahertz have matched the quality and performance and we’re thrilled with the results, says Dennis Dovale, operations manager, Astro Productions.
About Astro Malaysia Holdings
Astro Malaysia Holdings Bhd is Malaysia’s leading integrated media group with operations in 4 key businesses: Pay TV, Radio, Content and Digital. Launched in 1996, Astro today has a 50% penetration of TV homes in Malaysia or 3.1 million customers, making it a key pay TV operator in Southeast Asia. Astro broadcasts 156 channels, of which 22 are in HD, is a leading edge innovator with its introduction of HD, 3D and PVR – a first in Malaysia, and also Video-On-Demand, Over-the-top content and IPTV service. It is the leading aggregator, creator and distributor of original multi-language content of various genres across multi-channels. Its radio network both terrestrial and digital covers all key languages cumulatively reaching 13 million listeners a week and ranked among the top 10 stations in the country. Its digital arm involved in digital publishing, applications and platforms as well as publication of entertainment and lifestyle magazines locally.