Making the Magic of Media at NAB2019
“In today’s rapidly shifting mediascape, the battle for attention from viewers and support from advertisers is creating dynamic challenges for our customers and our industry. At NAB we will launch solutions that enable our customers to deliver rich, immersive services to engage viewers on all devices and across multiple platforms - from live TV, to on-demand video and social media – without having to dramatically change their media workflows,” says Tim Shoulders, President of Grass Valley. “I am particularly proud that a year on from our acquisition of SAM, Grass Valley returns to NAB with a fully integrated solutions offering and in excellent financial and operational shape.”
As the industry’s R&D powerhouse, Grass Valley is launching a host of new solutions at NAB; in fact every product on the company’s booth has been updated in the past 12 months. On the Grass Valley booth will be a new application–themed approach, designed to provide instant recognition and relevance for booth visitors, with demonstrations of the industry’s most comprehensive suite of solutions for remote/at-home production, venues, mobile/live production, studio production, media workflow, playout and IP workflow.
As a frontrunner in the industry transition to cloud and IP, with more open IP deployments than any other vendor, Grass Valley will reiterate why it is the transformation partner of choice for its customers as they take on the challenges of the current mediascape. Booth visitors can also take an up-close look at Grass Valley’s innovations that are enabling Remote/At-Home Productions for customers globally, including the recently completed FIS Alpine World Ski Championships covered by SVT Sweden.
Showing new, creative applications for Grass Valley’s broadcast technology and expertise, center stage at SL106 will be an exciting esports competition. A collaboration with competitive gaming platform and specialist esports production company FACEIT, the Grass Valley stage will feature four professional gamers battling each other at Rocket League.
About Grass Valley
Grass Valley’s end-to-end ecosystem of reliable, open standards-based solutions helps content creators, broadcasters and media organizations to produce brilliant content and build successful media businesses. Our award-winning technology and trusted industry expertise empower our customers to create captivating experiences that connect people anywhere, on any device, through the magic of media.
As the industry’s R&D powerhouse, with the most comprehensive suite of solutions for compelling live content, we are the trusted partner to many of the biggest and most creative names in the media and entertainment business. We help our customers transition to IP and cloud-based infrastructures to enable flexible, scalable and smart workflows. Our advanced solutions enable the production of rich, high quality content that brings the viewer closer to the action; engages them with the story and connects them with each other. Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is part of St. Louis-based Belden Inc.