LiveU Deploys Service Packages for Global Broadcasters at the FIFA World Cup 2014™
LiveU already has a strong reputation in coverage of high-profile global sporting events, having initially made its debut at the 2008 Beijing Olympics with NBC. LiveU subsequently deployed over 30 units at the 2010 World Cup in South Africa and over 150 units at the London 2012 Olympics, and had strong presence in the Sochi and Vancouver Winter Games. During the 2013 FIFA Confederations Cup in Brazil, dozens of LiveU units successfully transmitted from numerous host cities across the country.
During the FIFA World Cup 2014™, LiveU will provide onsite support at all the main venues in Brazil both directly and through its local partner, UCAN Digital Transmission. LiveU will deploy its entire portfolio of uplink solutions including its backpack and camera-mount cellular bonding devices such as the LU500 and its signal boost Xtender external antennas.
According to Eldad Eitelberg, Director of UCAN, LiveU units are easy to operate and will help Brazilian and foreign journalists to be fast as they can, “with just one camera and a backpack, the information arrives to its destination quickly”, he said.
Customers will include global sports and news networks, news agencies, local stations, and online broadcasters from almost every participating country in the tournament. All units in the field can be controlled directly by the operator, or remotely from the studio in the home country via the browser-based LiveU Central management system.
TERRA, the largest Internet company in Latin America (NASDAQ: TRLY), will use LiveU technology during the World Cup. Allan Pessoa, Technology Manager with TERRA, said, “Our goal is to be very dynamic, delivering great content with solid facts. LiveU provides us with the mobility and technology to do that.” The content will be available on TERRA’s web site (www.terra.com.br) for multiscreen viewing. TERRA and UCAN expect to reach more than 80 million people in Latin America by using LiveU solutions.
Ronen Artman, LiveU’s VP Marketing, said, “The FIFA World Cup is one of the preeminent sporting events on the global calendar and 2014 is no exception. This is a tremendous opportunity for media companies – be that broadcast or online or a combination of the two – to show how dynamic they can be in what’s a very competitive arena. LiveU technology is ideal for covering stories and sports news around the tournament, as evidenced at the 2012 London Olympics, Super Bowl, UK Premier League football and US collegiate championships. UCAN and LiveU are primed and ready to provide the ultimate in tournament support.”
LiveU owns the patent for cellular bonding for remote news gathering in the US and other countries. All LiveU products are based on this fourth-generation patented technology.
LiveU is the leader in portable live video acquisition, contribution and management solutions. LiveU's award-winning technology enables live video transmission (HD and SD) from any location around the world. With top-tier customers in 60+ countries, LiveU’s solutions are being used for breaking news and high-profile events, such as the Sochi Winter Olympics, FIFA World Cup™, US Presidential Campaign, London 2012 Olympics, Royal Baby, Hurricane Sandy, Super Bowl and US Collegiate Championships. From backpacks to smartphones, LiveU offers a complete range of devices for live video coverage. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimized for maximum video quality based on the available network conditions.
UCAN is a digital transmission company, providing audio and video delivery using the most advanced technologies based on LiveU development and other solutions such as satellite communications. UCAN is the exclusive LiveU distributor in Brazil and has represented LiveU there since 2010.
TERRA is the largest Internet company in Latin America, with 100 million visitors to its website each month. The company covered the Beijing Olympics coverage in 2008, then the Winter Olympics in Vancouver. TERRA was the only one to offer live coverage of countries like Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.