Infostrada Unveils New Centralparq Functionality for Avid, EVS, Quantel and Dropbox

Other new functions include Talent Module, Graphics Wrapper

At NAB 2013 Infostrada will present some major new modules for its Centralparq line of unique cloud-based production workflow tools. New functions include expanded support for production asset management systems including Avid, EVS and Quantel, and a smooth integration of file storage services like Dropbox, Google Drive, SkyDrive and Box in production workflows.

Quantel and EVS customers can now enjoy the same benefits as Avid users, by employing Centralparq’s Mediadoq ingest tool to transform the video production environment and make processes faster, easier and more secure.
Steve Owen, Marketing Director, Quantel, said, “Centralparq understands the real world of media production and are busy solving everyday issues to make the whole process more efficient. It’s great that their innovative system now supports Quantel.  Together we can really streamline workflows so our customers can do more and make it great!”

The integration with Dropbox, Google Drive, SkyDrive and Box allows Centralparq users to select media in Dropbox, transcode clips to the desired project resolution and transfer them to their Avid, EVS or Quantel editing systems. This also works for media filmed using an iPhone or Android phone.


In addition Centralparq’s new Talent Module content management system helps production teams on reality talent shows to manage the vast amount of content linked to the thousands of hopeful contestants involved in each show. From auditions to live final shows, it handles all email and SMS communications with the talent, checks them in for a shoot, and handles the directors’ shot lists. Media is ingested using Mediadoq and mapped to timecoded production notes, and is then logged, catalogued and subclipped for easy browsing.

Centralparq is also introducing a new Graphics Wrapper module that enables users to quickly create video promo packages. Centralparq can fully automate the versioning process of repetitive promotional clips, interstitials or daily menus by automatically adding a pre-defined graphics template to video. The user decides what is standard – such as the programme name and the concept - and what needs to be customized with relevant text. Similarly for web campaigns, Centralparq can create personalized clips where complex graphics and text layers are added automatically to each version of a clip. The Graphics Wrapper works within file-based SD, HD or 4K graphics workflows and is fully integrated with the user’s broadcast scheduling system or CMS.


“By removing the time-consuming tasks, bottlenecks and interoperability issues, Centralparq enables media professionals to focus their attention where it should be - on making great content.” said Peter Bruggink, CTO, Infostrada Creative Technology. “Centralparq offers the tools that they need to manage video production projects from ingest to distribution, all within a private cloud so that speed and security are never compromised.”

Centralparq already counts as customers some of the most forward thinking production and post-production companies, including dock10, the UK’s leading HD production facility, and Gorilla Group, the largest TV facilities group in Wales.

Centralparq will be available for demonstration on Stand SU4315 at NAB 2013, together with other products and services from Infostrada.


Centralparq offers a suite of tools to optimize video production workflows. By focusing on the creative end users’ needs, it fills the gap between existing ingest, editing and content management systems, providing a secure, cost-effective, trouble-free worldwide service. It makes digital video production faster, easier and more secure at every stage of the process from media ingest to final distribution. Because Centralparq is a cloud-based service, its workflow tools are accessible worldwide, while keeping the managed video assets securely stored within its clients’ content management systems. Centralparq is developed by Infostrada, by real-world production experts that manage one of the world’s most innovative live post-production environments.