IABM Names Caryn Cohen Director for North America
Cohen will be the IABM’s main representative in the US and Canada, leading its operations and business development in the region. Key responsibilities include support of existing members, recruiting of new members and developing new business relationships.
Peter White, chief executive, IABM: “In trying to serve a global industry, it is clearly crucial to have strong leadership in North America, and Caryn brings the right balance of industry knowledge, experience and passion to this new role. The appointment will enable us to serve our existing members better, reach out to potential members with clear and solid value propositions, and develop additional programs that address the needs of North America.”
Caryn Cohen says: “Being immersed in the marketing and PR side of the industry for the last 18 years allowed me to get very close to a large number of manufacturers, service providers, and industry organisations. I think that level of familiarity with the industry as a whole, should serve IABM members well and will also help me direct the IABM toward offering new member benefits and services. I am thrilled to be joining the team and look forward to the challenge of building up the IABM’s presence in North America.”
Cohen joins the IABM team from the Dundee Hills Group, where she was founding partner of Wall Street Communications. Caryn will remain as a shareholder in the Group and continue to serve on its board.
About the IABM:
The IABM, the International Association of Broadcasting Manufacturers, is the authoritative voice of the broadcast and media technology supply industry worldwide. Its wide range of services to members encompasses market research and intelligence, training, expert representation at standards bodies and broadcasting unions, executive networking opportunities, and preferential purchasing. A presence at every major broadcast tradeshow, the IABM also provides a valuable channel for communication among broadcast manufacturers, government, and regulatory bodies. Additional IABM activities include awards programs for innovation and scholarships designed to stimulate the development of the broadcast and electronic media industries on an international basis