Grass Valley Welcomes South Africa’s Protea Electronics

Protea has signed a contract to become a dealer of Grass Valley’s extensive portfolio for customers across South Africa and will market and support the entire Grass Valley product line, including cameras, production switchers, video servers, routers, and modular products.

“We like the depth of the Grass Valley product line and the company’s strength in broadcast servers, cameras, and news editing products and we know that our customers will benefit from all that Grass Valley has to offer,” said Gary Johnston, Chief Executive Officer of Protea. “The K2 server family of products in particular adds a whole new dimension to our business and we are delighted to be carrying such a proven and prestigious brand.”

“Grass Valley is proud to include Protea as the newest member of our family of resellers,” said Jeff Rosica, Executive Vice President of Grass Valley. “In an effort to provide customers with easy access and the best available local support for our products and systems, we look forward to working with Protea to provide key aspects of our go to market strategy while also making Protea’s business even more successful.”

Protea Technology has positioned itself as a leading electronic communications and digital automation group by providing leading edge, value added technology solutions to their customers. Protea has established an enviable track record of trading in the region for some seventy years.

Protea Technology is a Black Empowered (BBBEE), ISO 9001:2008 accredited, CIDB registered, GAMP trained technology group, representing world leading manufacturers and has a large project management capability together with excellent workshop and service facilities.

About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.