Grass Valley Strengthens Presence in Italy with  Opening of Rome Office


In order to strengthen its presence in Italy, Grass Valley has established a new central office in the region’s capital, Rome. The new office, which includes a state-of-the-art Solutions Center, reinforces Grass Valley’s commitment to the Italian market and its customers.

The office combines sales, support, and administrative staff, as well as a demonstration room showing the latest Grass Valley solutions—including the innovative LDX Series™ software upgradable camera range, the GV STRATUS® nonlinear production platform, and many other offerings that support live production, news, and playout.


Grass Valley has always had a strong presence in the region, having previously shared offices with Technicolor (previously known as Thomson) in Milan and Rome. With existing offices in Milan, the new central Italian office not only underlines Grass Valley’s investment in the market, but also its commitment to its customers.

“Italy is a strategically important market for Grass Valley, and our offices in Italy allow us to support our customers more actively on the ground and to be more closely in touch with key market developments,” said Said Bacho, Senior Vice President EMEA, Grass Valley. “Our Solutions Center, showcasing our latest technologies, provides a great opportunity for our broadcast customers and partners to experience the Grass Valley portfolio first-hand as we continue to develop it in line with the rapidly changing media landscape.”


Grass Valley has opened state-of-the-art Solutions Centers in a number of its new offices across Europe, Middle East and Africa, including its offices in Paris (France), Weiterstadt (Germany), Dubai (UAE), Madrid (Spain), Moscow (Russia) and at its regional headquarters in Stockley Park, London.

Grass Valley® is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in San Francisco, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.