Grass Valley Moves Icelandic TV Services to HD

Grass Valley enables Iceland’s largest media company to upgrade services to HD

Grass Valley® has supplied 365 Media, Iceland’s largest mass media company, with a range of solutions including cameras, servers and a replay system, for installation in its new HD OB van. The solutions will enable 365 Media to deliver high quality live event programming from remote locations to its viewers. Grass Valley’s local partner Exton will provide full installation support on the ground in Iceland.

This latest deployment follows 365 Media’s recent upgrade of its Grass Valley Aurora™ system to the GV STRATUS® nonlinear application environment for live production (due to be finalized summer 2013) and its deployment of K2 Edge™ in 2012, Grass Valley’s advanced playout system.

Grass Valley LDX Flex™ cameras, XCU™ base stations, K2 Solo® and K2® Summit servers, K2 Dyno® replay system and T2™ iDDR
“Having already worked with Grass Valley equipment, we know that it provides us with the robust capabilities required to deliver the high quality services our viewers expect,” said Gisli Berg, Head of Production at 365 Media. “The nature of outside broadcasting means it is inherently changeable so it’s important that we can equip our vans with flexible solutions like the LDX cameras and XCU base stations. We’re really excited about the move to HD; it’s really going to enhance our coverage of live events.”


LDX Flex is the entry level offering in the LDX Series™ of upgradeable cameras. The LDX Series offers varying levels or operational flexibility through the simple GV-eLicense program which allows users to elevate a camera’s capabilities perpetually or just for 7 days depending on requirements. The XCU WorldCam™ eXchangeable Camera Control Unit brings unique flexibility to mobile production truck operators and studios. It is designed so that it can easily be transferred from truck to truck without losing connectivity.

K2 media servers are purpose-built devices that deliver 24/7/365 file-based infrastructure and high-performance file operations that run simultaneously, to enable better workflows and greater efficiencies. K2 Dyno is a dynamic replay controller with a highly-intuitive touchscreen interface. It integrates with third-party applications for efficient overall replay management.


“We’re delighted that 365 Media has chosen our solutions once more – there’s no bigger validation of Grass Valley’s leadership in live production solutions than customers choosing our products time and time again,” said Said Bacho, Senior Vice President of EMEA, Grass Valley. “As broadcasters across the globe continue to upgrade their services to HD, Grass Valley continues to offer the most efficient, flexible and cost-effective solutions to make this transition possible. We look forward to viewers in Iceland enjoying their best quality of service to date.”

About Grass Valley
Grass Valley® is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in San Francisco, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.