Grass Valley Increases Visibility in France and North Africa with Strategic Partnership with Magic Hour


As part of an on-going commitment to generate further momentum and growth within its customer base in France and North Africa, Grass Valley® today announced a strategic reseller agreement with Magic Hour (which includes Magic Editing) for the distribution of Grass Valley products and services across both regions. France-based Magic Hour will manage the distribution for the entire breadth of Grass Valley’s product portfolio—from live production to news, playout, and more.

“Partnering with Grass Valley is exciting for us because it adds an entirely new set of cutting edge solutions and technologies that we can offer broadcasters across France and North Africa,” said Geoffroy de La Roche, Jeff Ferriol, and Ralph Chaloub, founders and owners of Magic Hour and Magic Editing. “Bringing Grass Valley’s experience and expertise in broadcast solutions to these regions is worthy on many levels, not the least of which is to enhance productions for clients and drive local sales. Grass Valley’s extensive portfolio of high-end tools enhances our solution capabilities and fits perfectly with our business strategy to increase our footprint in the French and international markets.”

Founded in October 2002, Magic Hour is a widely used supplier of hardware and software solutions in France and North Africa, delivering high-quality products to a growing list of clients. In 2009, the founders of Magic Hour collaborated with a new team to found Magic Editing, which specializes in the sale and rental of leading nonlinear editing products.


“Our relationship with Magic Hour provides broadcasters and media organizations across France and North Africa access to all of Grass Valley’s innovative solutions,” commented Said Bacho, Senior Vice President of EMEA, Grass Valley. “Magic Hour not only has firsthand experience in reselling and distributing a variety of hardware and software systems for high-profile technology companies, but it also has the industry knowledge and necessary expertise to provide our customers with the best quality service possible.”