Grass Valley Appoints Sally Wallington as New Regional Director, Northern Europe

Demonstrates further investment in Northern Europe with new regional hires

Grass Valley® announced the appointment of Sally Wallington as Regional Director, Northern Europe. Effective immediately, Wallington will assume overall responsibility for managing the business in this key European region and growing market share across all product lines. Wallington brings a wealth of industry knowledge and leadership skills to her new post, with 20 years of experience in the broadcast industry. She is based in Grass Valley’s office at Stockley Park in the UK.

Grass Valley has also recently appointed Vincent Eade as Sales Manager, Northern Europe. Reporting directly into Sally, Vincent will be responsible for driving sales in the UK and other parts of Europe.

“Following a successful year in 2013 and as we continue to foster new sales across Europe, specifically in the UK, we’re delighted to welcome Sally to our team,” remarked Said Bacho, Senior Vice President, EMEA, Grass Valley. “We are confident that she has the leadership skillset to successfully drive our business in the Northern Europe region along with her sales team specifically in the UK, Ireland, Nordics, Benelux, as well as South and Central Africa.”


Wallington comes to Grass Valley from Harris Broadcast, where she served as Regional Director, UK, Ireland and South Africa for the past five years. Prior to that position, Wallington served as Harris’ Director of Professional Services and Support, EMEA. She has also held various broadcast-related roles at Channel Ten Television, Australia, as well as Channel 4 and Flextech in the UK.

“I’m excited to take on my new leadership role with Grass Valley. It’s a great opportunity for me to deliver continued success to a company that displays such a broad vision and has such a well-respected portfolio of products,” said Wallington. “I’m eager to help Grass Valley further define its strategy and am looking forward to working with such a capable and dynamic team.”

Wallington holds a Linguistics degree from University College London.


Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® Awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, forward thinking solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in Hillsboro, OR, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.