Grass Valley Appoints Lisa Prentice as Chief Financial Officer

Lisa Prentice assumes overall responsibility for all aspects of global finance and information technology

Grass Valley® today announced the appointment of Lisa Prentice to the position of Chief Financial Officer. Effective immediately, Prentice will assume overall responsibility for all aspects of Grass Valley’s global finance, accounting, assets, tax, and information and technology application initiatives. Prentice brings a wealth of industry knowledge and leadership skills to her new post, with 29 years of finance experience in the technology business.

“Grass Valley is pleased to welcome Lisa as the newest member of our forward-thinking team,” said Tim Thorsteinson, President and CEO of Grass Valley. “With Lisa’s impressive experience in finance for several leading technology companies, she has the solid background necessary for the role of CFO at Grass Valley, and I'm confident she will successfully implement the roadmap we need so that we can continue to deliver sophisticated and cost-effective solutions to our customers around the world.”

Prentice joins Grass Valley from InFocus, the presentation and collaboration technology company most commonly known for its presentation projectors. She spent five years as the company’s CFO during a crucial period of returning InFocus to profitability and taking the company private. During her tenure, she successfully led all financial functions of a publicly traded company including investor relations and SEC reporting.


Prior to InFocus, Prentice served eight years as the CFO for PACCESS, a  global packaging supply chain services firm. She was responsible for financial accounting, reporting, planning, forecasting, cash management, and other financial activities within the company. Prentice began her career at Tektronix, where she worked in numerous financial roles during her 17-year post there.

“I’m delighted to become part of the team at Grass Valley that displays such a broad vision,” said Prentice. “It’s exciting to come on board at a time when broadcasters and media organizations are experiencing so much change, and I’m committed to helping ensure that our customers are aware of the value we offer. With such a strong portfolio of end-to-end solutions and a truly talented leadership team already in place, I’m looking forward to engaging in the delivery of a future strategy that is a testament to Grass Valley’s long-standing success.”


Prentice holds an MBA from Portland State University and a BS in Business Accounting from the University of Oregon. She is based in the company’s new headquarters in Hillsboro, Oregon, and reports to Thorsteinson.

Grass Valley is changing the way live television is made and delivered. Recognized with 18 Emmy® awards for technology innovation, Grass Valley’s product portfolio—from image acquisition to playout—offers a complete end-to-end workflow of flexible, future-proofed solutions which enable broadcasters and content owners to build multiscreen, multiplatform futures. By simplifying and enhancing the way content is produced and distributed, Grass Valley gives customers the freedom they need to be creative in the studio, the field, and the newsroom. Merging optimizations of IT technologies with best-in-breed media systems, Grass Valley’s next generation solutions deliver higher quality and greater efficiencies. Customers include world-leading broadcasters, teleproduction facilities, service providers, government, religious, educational, corporate, and independent video professionals. Grass Valley is headquartered in San Francisco, and maintains local presence across the globe with offices throughout North and Latin America, Europe, the Middle East, and Asia-Pacific regions.