Grass Valley Appoints Hassan Ghoul to Lead Middle East Initiatives

Hassan Ghoul, Managing Director and Sales Manager Grass Valley Middle East

To reinforce its solutions offerings to broadcasters and content producers, and to further strengthen its already firm reputation in the Middle East, Grass Valley™ has appointed Hassan Ghoul as Managing Director and Sales Manager for Grass Valley’s operations in the Middle East.

With a career in the broadcast industry spanning over 35 years, Hassan Ghoul is a well-respected broadcast technology solutions expert. He started his career in Cairo and was one of the drivers of the Media Production City project, before spending time with Sony in Europe and the Middle East. He left Sony to start his own Dubai-based business in 2005, providing support on the ground for both new businesses and those interested in establishing themselves in the Middle East, including Ascent Media, Tevido, and ATG Broadcast. As well as offering hands-on consultancy and customer contact, he is a regular conference speaker in the region.

“Hassan is a great addition to the Grass Valley team,” said Francoise Semin, Vice President of the Southern portion of Europe, Middle East, Africa for Grass Valley. “He has terrific contacts and tremendous respect across the region. He has also been a leader in solutions which sit at the convergence of IT and broadcasting, which is where Grass Valley has so much to offer. I welcome Hassan as another great step forward in Grass Valley’s commitment to understand our clients’ requirements and deliver the solutions that meet their company’s demands.”

Hassan Ghoul joined Grass Valley at the beginning of April 2012.


About Grass Valley
For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you’re watching news, sports, or entertainment programming—whether on a TV, the web, or a mobile device—you’re watching Grass Valley at work in today's connected world.