GOL TV Leverages Grass Valley End-to-End Live Production Workflow for Studios and Mobile Units Upgrade in Multimillion Dollar Deal
“The demand for live content is ever increasing – particularly for sports content – and the requirements for live productions can be very demanding,” said Marcelo Craviotto, engineering manager, GOL TV. “Having workflows that are reliable and agile is imperative to the success of our business. We wanted a “one-stop-shop” solution to handle everything we needed, and Grass Valley’s product portfolio was our best option to achieve this. Grass Valley also enabled us to ramp up our mobile and studio productions and make sure we are IP and 4K UHD ready. Grass Valley’s IP infrastructure solutions deliver efficient resource management and the scalable capability we need to provide an exciting service to our customers and viewers.”
At the core of GOL TV’s new studio and mobile production infrastructure are Grass Valley’s IP solutions, including GV Orbit Dynamic System Orchestration and Kahuna 6400 9600 IP production switchers. The LiveTouch replay and highlights solution paired with the LDX 86N camera series allows the GOL TV production team to meet fans’ demands for more angles and ultra fast replays. Grass Valley’s all-in-one media production platform, GV STRATUS, handles asset management, while the Masterpiece IP Master Control Switcher allows the team to work across multiple formats, delivers flexible audio capabilities and support channel branding and multichannel video program distribution. The Kaleido-IP video multiviewer ensures simultaneous video and audio decoding.
“In response to consumer demand for higher resolution content delivered across more platforms, making the move to IP delivers a flexible and future-ready infrastructure that can be rapidly adapted as needed,” said Nahuel Villegas, vice president, Caribbean and Latin America, Grass Valley. “Understanding our customers’ needs, beyond simply their technological needs, is at the very core of our values. During our long-time partnership with GOL TV, we have seen the media landscape shift drastically, and we are delighted to work together once again as they embrace new workflows for the next stage in their growth plans.”
GOL TV highlighted GV I/O as a server for ingest and playout managed by Morpheus automation, along with the Vega series router, which delivers superior functionality when switching. Grass Valley’s IQUCP 25 gateways facilitate SDI to IP migration. Grass Valley’s strong commitment to interoperability and turnkey projects means all third-party systems, including audio consoles, lighting, tripods, and cables, work together to create a complete system that meets GOL TV’s needs today, tomorrow and for many years to come.