Genelec Inc. Promotes Key Sales Personnel

Genelec Inc. Promotes Key Sales Personnel

John Whitcore is now Genelec Inc. National Sales Manager, and Paul Stewart is now Genelec Inc. Senior Technical Sales Manager

Genelec Inc. announces the promotion of two of its key U.S. sales personnel, John Whitcore and Paul Stewart (both formerly Genelec Inc. Territory Managers). Whitcore has been appointed to the position of Genelec Inc. National Sales Manager, and Stewart has been appointed to the position of Genelec Inc. Senior Technical Sales Manager – both effective immediately. The announcements were made by Lisa Kaufmann, Genelec Inc. Managing Director, and reflect the company’s ongoing sales growth in the U.S. market.  

Whitcore is a highly accomplished, reputable, and results-driven sales leader with 20+ years of industry experience.

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Prior to joining the Genelec Inc. team, he managed U.S./Canadian east coast pro audio sales for Avid Technology, where he maintained a successful track record of exceeding sales quotas, retaining quality clients and enhancing team productivity, leading to a significant increase in customer satisfaction, repeat business and company profitability. He specializes in generating new business and developing relationships with his unique ability to immediately establish customer and team rapport, trust and loyalty. He is driven by his passion for music, great sound and technology.      

Stewart, a graduate of the Berklee College of Music, draws on nearly 20 years of experience (12 of which have been at Genelec) in professional audio sales to high-end production facilities and individual artists around the globe. Prior to joining Genelec, as a project consultant he provided design expertise from equipment specification to layout and system integration. Stewart has designed and installed numerous wiring systems in recording studios as well as home theater and multi-media rooms. He will continue to employ his extensive contacts with major studios, engineers, producers, artists and record companies nationwide to further strengthen Genelec’s network of business partners.   

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“Recently, Paul and John have been cornerstones of our sales force nationwide,” stated Kaufmann. “We thank them for their ongoing dedication to the Genelec brand, and we look forward to their continued success in their new positions in 2018 and beyond.”

Genelec, the pioneer in Active Monitoring technology, is celebrating 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.   

Genelec is also celebrating over 10 years of its Smart Active Monitoring™ technology, which allows studio monitors to be networked, configured and calibrated for the user’s specific acoustic environment. Each Smart Active Monitor or subwoofer is equipped with advanced internal DSP circuitry, which tightly integrates with the GLM (Genelec Loudspeaker Manager) software application, running on Mac or PC. GLM’s reference microphone kit allows the user’s acoustic environment to be analyzed, after which GLM’s AutoCal feature optimizes each Smart Active Monitor for level, distance delay, subwoofer crossover phase and room response equalization, with the option of further fine tuning by the user. By minimizing the room’s influence on the sound, Smart Active Monitors deliver an unrivalled reference, with excellent translation between rooms.

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