Genelec Inc. Holds Manufacturer’s Rep Training Session

Genelec Inc. Holds Manufacturer’s Rep Training Session

Genelec Inc. recently held a day-long training session for the newest additions to its nationwide network of manufacturer’s representatives for its professional products at the company’s headquarters in Natick, Massachusetts.

These firms include Aldridge Marketing, who is now representing Genelec in Texas, Arkansas, Louisiana and Oklahoma; and Lienau A/V Associates, Inc., who is now handling eastern Pennsylvania, Maryland, Virginia, Delaware and southern New Jersey. Also in attendance was John Beaudette from the D.L. Henderson Company, Genelec’s longtime rep for New England. 

At the session, the reps were given a full overview of Genelec’s professional product line, with an emphasis on the company’s latest introduction, “The Ones” series of compact coaxial active monitors, including the 8351, 8341 and 8331 three-way Smart Active Monitors™.   


Genelec, the pioneer in Active Monitoring technology, is celebrating nearly 40 years of designing and manufacturing active loudspeakers for true and accurate sound reproduction. Genelec is credited with promoting the concept of active transducer technology, which many manufacturers are just now incorporating into their products. Since its inception in 1978, Genelec has concentrated its efforts and resources into creating active monitors with unparalleled sonic integrity. The result is an active speaker system that has earned global acclaim for its accurate imaging, extremely high acoustic output from small enclosures, true high-fidelity with low distortion, and deep, rich bass.