Brazil’s TV Serra Dourada Turns to Grass Valley for Flexible Camera Solution

Seven LDX Flex cameras and XCU base stations upgrade quality of HD news broadcasts

Grass Valley, a Belden Brand, today announced that it is providing Brazil’s TV Serra Dourada, located in Goiânia, with a flexible new camera setup that includes seven LDX Flex advanced imaging cameras and seven Elite XCU (eXchangeable Control Unit) base stations with triax transmission as part of the station’s new HD news production workflow.

TV Serra Dourada broadcasts news, weather and other timely information across Goiânia to millions of viewers. In choosing a new camera system, the station wanted a solution that was flexible, allowed for creative movement, and one that met its budgetary requirements with the ability to be upgraded over time.

“We were simply looking for the most cost-effective and usable camera technology on the market, which is undoubtedly the LDX Flex coupled with the XCU,” remarked Sebastião Claudino, engineering manager, TV Serra Dourada. “The cameras have a low cost of ownership and they deliver superior image quality and performance. Plus, with the removable XCU base stations, we can minimize operational costs and streamline reconfiguration for each production. And when we're ready to upgrade, our cameras will be ready too.”


A cost-effective acquisition camera, the LDX Flex is the entry-level offering in Grass Valley’s LDX Series of advanced imaging cameras that also includes the LDX Première, LDX Elite and LDX WorldCam. The LDX Flex offers single format 1080i or 720p acquisition, delivers the same high-quality images and performance and uses the same accessories as its LDX counterparts. A simple and easy upgrade advances it to the next camera in the range, on either a temporary 7-day time frame or perpetually.

The unique cradle system of the XCU base station can be pre-mounted and pre-wired in the rack, eliminating cabling errors when base stations are moved, while providing on-demand resources for fast-paced productions like TV Serra Dourada’s news production.


“Our LDX range has been well received by broadcasters around the world because it is simply the best camera platform available,” said Alberto Santana, channel sales manager, Brazil, Grass Valley. “We designed the LDX Flex to combine business flexibility, operational excellence and outstanding image performance so that broadcasters like TV Serra Dourada can cover any type of production and stay within their budget.”

About Grass Valley
The new Grass Valley keeps broadcasters, content owners and service providers future-ready as they navigate the changing landscape of television. With the most comprehensive collection of workflow solutions in the industry, Grass Valley delivers end-to-end television production and content distribution workflows that enable the efficiency and flexibility broadcasters need to stay competitive today – while offering technological foresight they need to keep pace with consumers’ desires for more content on more devices. Grass Valley, headquartered in Montreal, leverages the collective expertise and depth of the Grass Valley Group and Miranda Technologies, each having been acquired by St. Louis-based Belden Inc. Belden delivers a comprehensive product portfolio designed to meet the mission-critical network infrastructure needs of industrial, enterprise and broadcast markets. With innovative solutions targeted at reliable and secure transmission of rapidly growing amounts of data, audio and video needed for today's applications, Belden is at the center of the global transformation to a connected world.