Berklee College of Music Embraces Avid Everywhere
Showcasing the Avid EverywhereTM vision for connecting audio professionals more powerfully, collaboratively, and efficiently, the new workflow delivers seamless, faster global team working capabilities along with the strength of Avid’s industry-standard audio production technologies. An ultra-high speed internet connection links Berklee’s new state-of-the-art 10-studio audio production complex in Boston, which is among the largest of its kind in the United States, to its world-class campus in Valencia, Spain, enabling real-time collaboration on a global level – now a standard practice in many professional project workflows. For example, musicians playing on one campus can be recorded and mixed by students at the other campus.
“One of our founding philosophies is that students need practical, professional skills for successful, sustainable music careers,” said David Mash, senior vice president for innovation, strategy and technology at Berklee College of Music, and chairman of the executive board of directors for the Avid Customer Association. ”With Avid audio solutions, we can provide access to industry-standard tools that will enable them to excel in the professional world. The Avid Everywhere vision complements our commitment to giving students real-world experience with collaborative workflows on a global scale.”
For both campuses, Berklee has chosen industry-leading audio solutions that are integrated with the new Avid MediaCentral Platform, giving students access to an even wider range of tools and experts, from music creation to distribution. These include Pro Tools® | Software, Pro Tools|HD systems with Avid analog and digital HD interfaces, Sibelius® music notation software, and two System 5 digital audio mixing consoles. Berklee has also selected Pro Tools as the official digital audio workstation (DAW) on all laptops distributed to every incoming student as part of its Berklee Bundle Licensing Program (BBLP), fulfilling its commitment to giving students unlimited access to industry-standard tools.
“As the world’s premier music learning lab, Berklee plays a critical role in the industry by developing the music professionals of tomorrow,” said Jennifer Smith, senior vice president and CMO, Avid.. “By embracing change, anticipating trends, advancing its curriculum, and adopting cutting-edge technology, Berklee sets a new standard for music education, and gives students hands-on experience with the same tools that audio professionals use to create award-winning music.”
Through Avid Everywhere™, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.