AXON Strengthens UK Sales Team with Appointment of Adrian Richmond


Netherlands-based AV conversion, processing and compliance recording specialist Axon Digital Design has strengthened its European sales team with the appointment of Adrian Richmond. Recruited as UK Area Sales Manager. Richmond will be responsible for supporting a number of key UK accounts as well as developing new business in the region. A senior appointment within Axon, he will report to Bill Leadbetter, Director of Sales at Axon UK.

With over 30 years in the broadcast industry, Adrian Richmond represents a senior appointment to Axon. He started his broadcast career as a sound engineer at the BBC where he specialised in major outside broadcast projects. Later he joined Anglia Television where he became Head of Sound.

Adrian brings a wealth of senior level sales and product marketing management experience to Axon. Most recently, he was EMEA Product Manager at Bosch Security Systems, Communications Systems and has previously worked as Sales Manager at Telex Communications.


“We are delighted to welcome Adrian into our team,” commented Harry Kanters, Director of Marketing & Sales at Axon. “He brings a wealth of broadcast industry experience combined with drive and enthusiasm that was evident from our first meeting. We have ambitious growth plans in the UK and Adrian will play a key role in achieving our goals.”

About AXON
Based in Gilze, Netherlands, Axon develops, manufactures and markets high quality broadcast equipment for the conversion, processing and compliance recording of audio and video signals. Products integrate advanced signal processing techniques, innovative engineering and modular flexibility and provide high quality, affordability and reliability within mission critical applications.