ARRI Inc. Taps Jeffrey A. Reyes as Director of Sales, Latin American Markets

Reyes previously served as a Technical Sales Representative at ARRI, working closely with rental houses and customers for lighting and camera products. Fluent in both English and Spanish, Reyes has a background with over 15 years in production.

Glenn Kennel, President/CEO of ARRI Inc, says, “Jeffrey’s combination of product knowledge, sales and production experience prepare him well for this expanded responsibility.”

Says Reyes, who is based out of Ft. Lauderdale, Florida, “I am honored and look forward to maintaining our high level of support to the Latin Markets. ARRI is a brand that has had enormous success in Latin America and I look forward to continuing that success while expanding our reach and support in the region.”

About ARRI:
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, postproduction, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting-edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI technologies and continual innovation with 18 Scientific and Engineering Awards.