Angenieux Launches New Logo in 75th Anniversary Year
“The Angenieux brand is part of France’s national heritage,” said Philippe Parain, President, Thales Angenieux. “Throughout the 20th century, it has stood for the design of unique zoom lenses. For today’s more demanding market, Angenieux has leveraged this expertise for the development of high-tech optical systems with the highest quality.”
St. Etienne-based agency QOOQ won the bid to create a new visual identity for Angenieux this year, a process beginning with the development of the new logo. According to Jean-François Martin, artistic director of Studio QOOQ, they chose a geometric font with a rigorous, technical feel, to match the leading-edge technologies mastered by Thales Angenieux. “The rounded letters provide a clear nod in the direction of the world of optics,” said Mr. Martin. “The dominant color is grey, which evokes solidity, as well as technology and modernity. Red is a strong color which conjures up different realms of the imagination, in particular the world of cinema.”
Founded in 1935 by Pierre Angenieux, Angenieux specializes in the design and production of zoom lenses for cinema, television, surveillance and security, as well as night-vision equipment. With expanded production capacity and the newest design and manufacturing tools, the company has flourished in the past several years despite the current economic environment. Currently Angenieux is consolidating its leadership in the European night-vision market with a new range of goggles designed to meet the toughest operational needs while providing optimized protection for combatants. Additionally, their investments in digital and 3D production continue to keep them at the forefront of the market.
Angenieux offers a full complement of high precision lenses for a wide range of broadcast and video production applications, including: Optimo Series Lenses for the most demanding HDTV and 35mm production applications; High Definition (HD) Series cine-style, wide angle and studio lenses; High Resolution (HR) Series wide angle and all-purpose ENG lenses including economically priced HD-e series; Studio and Sports/Outside Broadcast (OB) lenses. Angenieux has achieved worldwide acclaim for its ability to design and manufacture zoom lenses for film and television, surveillance and security applications, and for its outstanding range of night vision goggles. Angenieux is now the European leader in superior-quality night vision equipment to optimize military protection. The company is also a pioneer in 3D imaging and a major player in the development of this technology.Angenieux