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Orad’s Election Production Solutions Are a Ratings Winner with Rustavi2

posted:

29/10/2012

Rustavi2 broadcasts Georgian elections using Orad’s augmented reality, on-air and interactive graphics, scoring big on ratings

Rustavi2, Georgia’s leading private broadcaster, employed Orad’s powerful augmented reality, tracking, and on-air graphic systems to broadcast recent Georgian elections. “With Orad’s solutions we were able to raise the production bar and offer our large audience up-to-the-moment, comprehensive election coverage,” stated George Kumsiashvili, Rustavi2’s technical director. “Orad lets us display large quantities of complex election data accurately and in real time. Thanks to the company’s 3D graphics capabilities, the overall look of the broadcast was enhanced significantly, grabbing viewers’ attention with image-rich information.“

The Rustavi2 election production featured the Orad RealSet augmented reality graphics, introducing 3D virtual graphics elements into the studio space. The workflow was further enhanced by the Orad Interact system for interactive graphic presentation. Real-time production graphics were created by Orad’s partner, Motion Path, using the Orad 3Designer authoring software.

Rustavi2 enhanced its spacious news set with an assortment of stunning augmented reality graphics, including the new Parliament building in Kutaisi. A 3D model of the Parliament building was used in the elections logo, all backgrounds, and in the news intro and promo. Orad 3DPlay was used to expertly control important on-air election visuals, including tickers, graphs, charts, and other critical election data pulled from the central election database. The color and material coordination made the virtual graphics look natural in the studio. The show itself was orchestrated in a triangle: the anchor, the interactive video wall and the talent interfacing with the augmented reality graphics, making the graphics a truly integral part of the show.

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Deployed within several days, the Orad installation allowed Rustavi2 to transfer the data from its control center via fiber optics to its studio located several kilometers away.

Motion Path is a creative agency comprised of seasoned industry professionals from the broadcast world who have delivered someof the highest profile productions in television, including the Super Bowl XXXIII, the World Series, US Presidential elections, and newscasts for ABC, NBC, CNN, CNBC, ESPN, FOX, Global,CBC/Radio Canada and many others. The team has also won anumber of prestigious design awards from Broadcast DesignAssociation (BDA) and OMNI Intermedia for work on design projects in the U.S., Canada and Europe. Lately, we took this experience and applied it in the projects of data visualization for Fortune 500 customers like RIM and Cisco.

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Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT).

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External Links

Rustavi2
Motion Path
Orad