Jack Morton to Create Mayor of London's New Year's Eve Firework Display

posted:

24/12/2012

Display to Celebrate an Extraordinary Year

The London-based office of global brand experience agency Jack Morton Worldwide is to create a spectacular fireworks display on behalf of the Mayor of London. It will celebrate an extraordinary year which saw the city host the London 2012 Olympic and Paralympic Games and the Diamond Jubilee celebrations. Once again all eyes will be onLondon on New Year’s Eve for this eagerly anticipated and highly acclaimed event, which will be followed across the globe and broadcast live to millions of viewers on BBC One.

The Mayor of London Boris Johnson said: “Our New Year's Eve fireworks will cap a triumphant year forLondon. As we welcomed the world to the magnificent celebrations for the Queen's Diamond Jubilee and the glorious success of the Olympic and Paralympic Games, London was at its very best. As we go into 2013 with a spectacular fireworks display I hope we can build on that energy and enthusiasm to make ours the best big city in the world.”

This is the ninth consecutive year that the award-winning agency has produced the event for the Mayor of London and it is estimated that more than 200,000 people will line the banks of theThamesto watch the display, focused around the EDF Energy London Eye, to experience the dazzling spectacle this year. The Jack Morton team is creating an exclusive soundtrack to accompany the display curated by Creative Director, David Zolkwer. Award-winning DJ, Nihal will once again be mixing live music for the crowds along the river in the build up to midnight.

“We are honoured to help bring down the curtain on what has been the most extraordinary year for the capital and to once again help showcaseLondonto the world.” said Jim Donald, Executive Producer, Jack Morton Worldwide.

The Mayor of London's New Year's Eve fireworks display is always enormously popular. Each year it attracts a capacity crowd, who have a long wait in the designated viewing areas along theThames. There is limited space with the viewing areas likely to be full by 9pm or 10pm. Access to each zone will be closed as soon as it is full. Due to the crowds and waiting time people with young children may wish to consider celebrating the New Year closer to home.

Jack Morton Worldwide works in conjunction with multiple agencies across the capital to ensure the event is planned and delivered in a safe way. These include: Greater London Authority, Metropolitan Police,Westminster City and Lambeth Borough Councils, Transport forLondon, The Port of London Authority and London Ambulance Service, London Fire Brigade and many more.