Annual 4K 4Charity Run at NAB Show Goes Virtual
To get going, you select a 4K (2.49-mile) or 8K (4.97-mile) distance, plot a course, print out a race bib, and then complete the route at your own pace, whether that’s on one day or across several days within the event registration and donation window. Participants are encouraged to share their unique 4K 4Charity journey on Twitter, Instagram, LinkedIn or Facebook with the social tag #4K4CharityVRun. All registrants will receive a finisher’s packet at the conclusion of the event period.
A portion of proceeds from the 4K 4Charity virtual event benefit UNICEF, which is on the ground in more than 190 countries, partnering with front-line responders to keep children healthy and learning, and protected from sickness and violence. The 4K 4Charity also raises funds for the National Center for Women & Information Technology (NCWIT), which builds a more equitable industry by teaching programming to K-12 girls and inspiring Latinas to pursue careers in tech.
The 4K 4Charity Series has raised more than $1.1 million in gross proceeds since it was founded in 2014.
The 4K 4Charity Virtual Run is hosted by Amazon Web Services (AWS) and made possible by sponsors including Planar Systems, Bitmovin, EditShare, Irdeto, SDVI, and Verimatrix.
"Though current events are keeping us physically apart, this virtual approach provides a positive way to bring our industry together on behalf of a great cause. We are excited to sponsor the first-ever 4K 4Charity virtual event and look forward to seeing colleagues join the fun and show their support for a healthier more equitable industry,” said Adam Schmidt, Executive Vice President, Sales, Marketing, and Professional Services, Planar Systems.
About the 4K 4Charity Fun Run
The 4K 4Charity Fun Run Series is a 4K (2.49-mile) and 8K (4.97-mile) running and walking event is held annually in Las Vegas (NAB Show), Amsterdam (IBC Show), Los Angeles (SMPTE Annual Technical Conference & Exhibition) and Portland, Oregon to raise awareness and financial support for global and local nonprofits that support underrepresented communities, including increased diversity and inclusion initiatives. The 4K 4Charity Fun Run makes it easy for participants and sponsors to get active and give back. https://4k4charity.com