ACS Delivers Lifesaving Messages with NewTek TriCaster
Relay For Life is ACS’s signature fundraising event that takes place at over 5,000 separate venues in 20 countries around the world. Kicking off last year’s event at the Mall of America in Minneapolis, the ACS media staff was to not only able live-stream the kickoff ceremony, it was able to take advantage of the TriCaster 8000 with Advanced Edition software to stream the event directly to Facebook Live and reap its largest viewing audience ever: 250,000 unique views and over 1.2 million total impressions.
“The results were remarkable,” said Andy Huff, senior director of Multimedia Services at ACS. “We were able to tell our story, live, to our largest audience ever using a portable, cost-effective solution that didn’t exist just a few years ago. That’s extraordinary. It’s proven to be a pretty remarkable piece of technology.”
“The cost-efficiencies and high-quality production capabilities of TriCaster allow the American Cancer Society to reach more people while preserving their financial resources for more important endeavors like helping people fight this horrible disease,” said, Dr. Andrew Cross, president and CTO for NewTek. “Implementations like ACS’s Relay For Life going direct to Facebook Live to reach a record audience is a perfect example of TriCaster’s capabilities and impact.”
For the full stories see:
- American Cancer Society Delivers Lifesaving Messages with Multi-Camera Video
- American Cancer Society Reaches 250,000 Viewers on Facebook Live
To give to the American Cancer Society, go to: cancer.org/donate.
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