SENSIO Selected by Aruna as Technology Partner for Live 3D Delivery of 2010 FIFA World Cup to Cinemas and Stadiums Worldwide
SENSIO 3D Will Support First-Ever Global Live 3D Event
"The 2010 FIFA World Cup will be the first-ever global live 3D event, and with its unique expertise and worldwide network, SENSIO is the ideal partner to help us deliver this historical and groundbreaking live 3D event to large venues," said Justin Ackerman, managing director and co-founder of Aruna Media AG. "The SENSIO 3D technology, with its stunning image quality and proven track record, is also unique in that it is agnostic with respect to 3D display systems."
Compatible With all 3D Cinema Technologies
"Being compatible across 3D cinema technologies and providing superior image quality is vital to Aruna's groundbreaking event in reaching viewers on all continents. We are pleased to be partnering with SENSIO to bring this historic sports event to fans worldwide through a remarkably rich and dynamic live 3D viewing experience," added Markus Barmettler, managing director and co-founder of Aruna Media AG."
SENSIO 3D is a proprietary, frame-compatible format for high-quality professional stereoscopic signal processing. Developed and perfected by SENSIO over the last 10 years, this mature technology has been used in the vast majority of commercial and non-commercial live 3D events produced around the world. For the 2010 World Cup, SENSIO will work with Aruna's technical staff to support local digital cinema integrators for the system design, testing, and implementation of the live 3D broadcast network.
"SENSIO has participated in many historical 3D firsts in our 10 years of business, but the global delivery aspect of the 2010 World Cup in South Africa is incredibly exciting," said SENSIO's president and CEO Nicholas Routhier. "The worldwide broadcast of a live 3D event represents a unique technical and commercial opportunity, and we're thrilled to be working with Aruna to tackle this challenge and mark yet another important milestone in the evolution of 3D broadcasting."
The 2010 FIFA World Cup is expected to exceed the tournament's 2006 cumulative audience total, in-home and out-of-home, of 26.29 billion viewers. Following the successful conclusion of this summer's matches, Aruna and SENSIO will continue their partnership, bringing other high-profile live sports events to cinemas worldwide in 3D.
About Aruna Media AG
Aruna Media AG is a 3D live events company with a focus on sports and music. The company has built unique core expertise in sports engineering and operations, specializing in infrastructure, marketing, distribution, rights, and revenue models, all key elements to the successful marketing, delivery, and profitability of live 3D events in large venues.
About SENSIO Technologies Inc.
SENSIO Technologies Inc. (TSX.V: SIO) — With its significant expertise in the field of 3D video, SENSIO develops and markets stereoscopic 3D digital compression, decompression, and display-formatting technologies. Its solutions are deployed on a global scale by content creators, games developers, broadcasters, specialty channels, and digital cinemas, allowing customers to generate substantial additional value-added revenue streams.
SENSIO's flagship technology, SENSIO® 3D, enables the high-quality distribution of 3D content through conventional 2D broadcast channels networks (cable, satellite, and/or IPTV) and playback on any 3D display device, including plasma TVs, LED/LCD HDTVs, PCs, and glass-free 3D displays, as well as home theater and digital cinema projectors. A true multiplatform format, SENSIO® 3D is compatible with standard DVD and Blu-ray™ players, as well as game consoles including Xbox® and PlayStation® 3, and is the format of choice for the creation of high-profile 3D gaming experiences. SENSIO is listed on the Toronto TSX Venture Exchange.