Red Bull Media Entrusts Elemental and Akamai with Iconic Content in Ultra HD
At NABshow2015, Red Bull Media House will use Elemental video processing to live stream premium 4K HEVC content originated in Salzburg, Austria from a single RU encoder and delivered via MPEG-DASH for distribution in Las Vegas over the Akamai CDN to Samsung Smart TVs. The content can be seen in Akamai’s booth SL3325 and Elemental’s booth SU2724 at the LVCC April 13-16.
“At Red Bull Media House, we innovate, surprise and push the limits of technology so we can give wings to creative people. For example, at NAB 2015, we will prove that 4K content can be sourced and delivered live -- even when it’s originated halfway across the world,” said Andreas Gall, CTO of Red Bull Media House. “We look for the best tools to create the best content. We entrust our stories to Akamai and Elemental.”
Launched in 2007 in Salzburg, Austria, Red Bull Media House has become one of the world’s leading media companies for creating premium content. The company operates a wide portfolio of channels and products for both special interest and broader audiences. With a global network of correspondents in more than 160 countries, Red Bull Media House launched its first dedicated media subsidiary in Los Angeles, CA in 2011.
“Red Bull Media House content transcends. It’s more than sport and entertainment. It is art,” said Keith Wymbs, chief marketing officer for Elemental. “We offer Red Bull Media House storytellers and technologists across 170 countries the assurance that their creative vision will be achieved with the highest possible quality and utmost reliability.”
“Red Bull Media House’s commitment to fascinate viewers with top-quality content is matched only by its well-earned reputation to explore the boundaries of technology,” said Troy Snyder, vice president of ecosystem/executive producer, Akamai. “We’re fiercely dedicated to helping them combine those philosophies and reach audiences across devices and platforms with some of the most unique content that the world has seen.”
About Red Bull Media House
A global media company, Red Bull Media House produces, publishes, distributes and licenses high- quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines that fascinate and inspire audiences all over the world – through all media channels and on all types of devices. The company’s centralized media hub, the Red Bull Content Pool, provides access to high- resolution imagery and HD moving images for editorial use, as well as licensable content in the Premium section.
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil.