Lucas Wilson Appointed Director of Business Development at 3ality Digital

Based in Los Angeles, California, Lucas will help lead the diverse business teams within 3ality Digital to position the company's technology as a leader in the S3D technology world.

“Lucas joins us at a crucial time,” says Steve Schklair, 3ality Digital CEO, “The technology base emerging from our sizable R&D department continues to grow and find acceptance on the world's biggest broadcast and feature film projects. Combined with the explosive growth of all things S3D in the media creation and distribution markets, Lucas will help further develop 3ality Digital to ensure we continue to provide the best S3D technology there is.”

“I am really pleased to be joining 3ality Digital at such an exciting time,” says Lucas “It is a great company and a fantastic opportunity. I aim to ensure we have a business that keeps evolving to stay ahead of the game and continues to provide customers with the technology to produce the best S3D media.”

Lucas joins 3ality Digital directly from ASSIMILATE inc., a provider of digital cinema tools for Dailies, Conform, Color, and Finishing. There, Lucas served as Director of Business Development and created key lucrative partnerships with companies such as RED, EFilm, Technicolor, and Ascent Media.

Lucas is a graduate of Berklee College of Music in Boston.

About 3ality Digital

3ality Digital develops enabling technologies to power live-action stereoscopic 3D (S3D) entertainment from image capture through presentation, independent of viewing environment. 3ality Digital’s camera platforms, stereo image processing systems and S3D image scaling technologies are quickly earning a reputation as the “gold standard” for the emerging medium and are rapidly being adapted by broadcasters, production companies, studios and consumer electronics manufacturers. 3ality Digital’s systems are optimised to handle the demands of live S3D broadcast, offering such must-haves as fast set-up, perfectly aligned zooms, accurate imagery right from the camera and automation that reduces the number of required production personnel.
3ality Digital technology has powered a number of live-action firsts including U2 3D, the first movie shot completely in live-action S3D; the first live S3D broadcast of an NFL game (Raiders vs. Chargers, December 4th, 2008); the first live S3D sports broadcast available to consumers, including the 2009 BCS Championship Game, BSkyB’s landmark Manchester United vs. Arsenal soccer broadcast (January 31st, 2010), and the first network hockey telecast ever produced in S3D (New York Rangers vs. Islanders, March 24th 2010 on MSG); the first S3D commercial broadcast on television (Sobe “Lizard Lake”); and the first episode of a scripted television series shot in live-action S3D (Chuck vs. The Third Dimension, aired on NBC on February 2nd, 2009).