Grass Valley Cameras Help Presteigne Broadcast Hire Meet Growing Demands for 4K UHD, HDR and IP

Grass Valley Cameras Help Presteigne Broadcast Hire Meet Growing Demands for 4K UHD, HDR and IP

Grass Valley has been selected by leading UK rental house, Presteigne Broadcast Hire, as its primary cameras supplier in response to growing demand for higher resolutions and native IP support from customers in the UK.

Presteigne Broadcast Hire has added 25 LDX 86Universe 4K UHD cameras to its inventory, allowing it to offer stunning images and native 4K UHD, 3G and HD support to its clients. The new cameras enable the rental house to leverage a seamless upgrade path to 4K UHD, HDR and IP, as it addresses the needs of a rapidly evolving market.

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“We identified a trend where many of the major rental customers are migrating to Grass Valley cameras as clients now demand the advanced feature set, multi-format capability and native IP support they deliver. We’ve seen the robustness and image performance of Grass Valley cameras in the field at a number of major recent events that clearly illustrates their flexibility and reliability. As our clients face shifting market demands, the ability to transition seamlessly to IP, 4K UHD and HDR becomes more important to us – and Grass Valley makes it very simple,” said Adrian Young, COO, Presteigne Broadcast Hire. “We have a strong reputation for delivering the latest technology to our clients and Grass Valley is the market leader in driving open-IP migration, which is of growing importance to our business. Having them as our primary camera supplier will greatly benefit us and our clients.”

All the cameras purchased by Presteigne Broadcast Hire are equipped with Grass Valley’s unique DirectIP capability, enabling highly efficient handling of uncompressed signal distribution. The DirectIP workflow also simplifies the interconnections, allowing just the camera heads to be on-site while the XCU base station remains at-home in the production center – regardless of its location.

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“As broadcasters and media organizations are working smarter and with greater agility in order to stay ahead of the curve, Grass Valley’s standards-based, end-to-end IP solutions deliver the scalability and flexibility required to quickly adapt to different formats and service models – while reinforcing their ability to tell powerful stories with stunning pictures,” said Tim Banks, vice president of sales, EMEA at Grass Valley. “Presteigne Broadcast Hire has a reputation for delivering the best broadcast products in the UK and we are proud that the company has chosen to work with us as it takes this important next step to provide IP-enabled cameras to its client base.”

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