On 23 February 2010 Sky Germany started its 3D trials with the UEFA Champions League match VFB Stuttgart - FC Barcelona followed by the first Bundesliga match Bayer Leverkusen - Hamburger SV. During the Internationale Funkaustellung in Berlin Sky Germany announced to go on air with its 3D channel on 3 October 2010 with the live broadcast of the Ryder Cup and since 14 January 2011 Sky Germany has shown one Bundesliga match in 3D on every match day in addition to DFB Cup matches, UEFA Champions League matches and other international sports events.

From the lens to the living room: Making it happen - Based on the 3D experience gained at several key sporting events over the past two years, Sony’s work with Wimbledon is on the cutting-edge of broadcast innovation. Sony has partnered with experts across the industry to make Wimbledon in 3D a reality and is the only broadcast manufacturer able to provide an end-to-end solution that delivers 3D content and expertise across the value chain.

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Since 1992, Dorna has been the exclusive holder of all commercial and TV rights for the FIM MotoGP World Championship. The company also participates in the management, marketing, and distribution of other motorsports properties, such as the Spanish Road Racing Championship (CEV).

The 2010 Tour de France was the 97th edition of the Tour de France cycle race, one of cycling's Grand Tours. It started on 3 July with an 8.9 km prologue time trial in Rotterdam, the first start in the Netherlands since 1996. The race visited three countries: the Netherlands, Belgium and France, and finished on 25 July on the Champs-Élysées in Paris .

In December 2009, FIFA and Sony announced plans for 3D coverage of 25 FIFA World Cup matches. Integral in the selection and adoption of the technologies were Peter Angell, HBS director of production & programming, who served as FIFA special 3D project leader, and Duncan Humphreys, 3D consultant to HBS for the World Cup and partner in UK-based 3D production company Can Communicate. The aim was to deliver to TV-viewing soccer fans a new experience of their sports and to cheer even more about the World Cup. The tournament should help to kick off what TV makers, networks – and advertisers – hope to become a new dimension in home sports viewing and sports viewing in cinemas.

It is increasingly rare to find a major sports event which isn't covered at least in part by 3D stereoscopic cameras. The FIFA World Cup will provide the largest global grandstand for the format but 3D recording and transmission also debuted in 2010 at cricket in India, ice hockey in New York and at the World Championships in Germany, the rugby Six Nations tournament in London & Paris and the State of Origin in Australia, Ryder Cup, Golf Masters and PGA Tour, while events like surfing, darts and boxing have all received 3D trials. After the UEFA Champions League final in Madrid, UEFA is mulling plans to transmit select matches of the Champions League in 3D while nearly all motorsports bodies have also conducted tests. Selected matches of the English Premier League and the French Ligue 1 are covered on Sky 3D UK respectively Orange since April, as well as NFL matches on ESPN 3D. And two of the German Football Cup matches were aired live within 24 hours on Sky 3D Germany in October.

SIS LIVE’s Research and Development facility was given a challenging job in the summer of 2009; five weeks to design, build and install a fully working underwater high definition camera system, for the 13th FINA World Swimming Championships in Rome.

NewTek TriCaster™ TCXD300 portable live production systems and 3PLAY™ HD/SD slow motion replay systems provided live venue video and instant replay at the ESPN Winter X Games in Aspen, Colorado. Two TriCaster/3PLAY live production teams replaced and expanded the capabilities that were previously provided by a TV truck at an unprecedented cost. NewTek HD portable live production system was then used in Tignes, France for the first edition of the Winter X-games in Europe, bringing the fans closer to the action.

Wige Media, based in Köln, Germany, understands that outside broadcast work places particular strains on camera support equipment. On the one hand they have to be light and manoeuvrable enough to be moved into position, which may be some way from vehicle access and possibly high up in a stand.
On the other hand they have to be particularly stable and rigid as they are often used with very long lenses. The slightest trace of instability in a camera mount when used at the extreme end of an 80x or 100x lens will look like a major disruption.

Every four years the world’s greatest athletes get together at the Winter Olympics to accomplish competitive first and break records and the games in Vancouver, Canada in February this year were not different. But the athletes weren’t the only ones doing things better and faster: OBS, the Olympic Broadcast Services, created by the International Olympic Committee (IOC) in May 2001, also stepped to the technology podium with a winning effort that included a number of Olympic broadcasting firsts. It was the first time OBS was fully in charge of operations as there was no longer a host broadcaster from the host nation organizing committee and it was the first time the Winter Games were fully HD and in Surround Sound.

Host Broadcast Services (HBS), a wholly-owned subsidiary of sports marketing agency Infront Sports & Media, is a dedicated host broadcast organization that was initially created in 1999 with the core mandate of producing the coverage of the 2002 World Cup™. Ten years later, HBS has successfully established itself as one of the two industry leaders in the specialized field of host broadcasting and has been appointed by FIFA to be the host broadcaster for the 2010 FIFA World Cup™ in South Africa as well as the 2014 FIFA World Cup™ in Brazil.

For the broadcasting of the 12th World Athletic Championships from 15th - 23rd August in Berlin, the German public broadcasters ARD and ZDF established the host broadcast service BERTA (Berlin Radio Television Athletics) to produce the official world feed of the championships in 1080i and to deliver it to broadcast right holders in more than 165 countries. For the installation and the operation of the technical infrastructure BERTA hired the Berlin based production company TopVision for all the events in the Olympic Stadium, while SWR together with Betamobile produced the signals of the walking and marathon disciplines at the Brandenburg Gate.

After the detailed presentation of 88 HD OBVans to the European live production community in our HD OBVan directories in 2007 and 2008, we had a closer look to the infrastructure around the HD OBVans that is necessary to carry out national and international sports and music live productions which are televised to a wider audience. In early May 2009 152 HDTV programs were on air via the various satellite platforms in Europe including 35 dedicated sports broadcasters. In 2009 Eurosport transmits 3.000 hours of live sports and Infront partners with 130 rights holders of 20 top sports resulting in an involvement of the production of about five sports events every day. And we are happy to confirm that every production application that is available in standard definition, now also has become available in high definition, supporting the more than 200 HD OBVans from more than 100 production companies which are delivering high quality sports events to the more than 60 Mio high definition flat screens across Europe.

Beijing was the third Summer Games for Polecam. Conceived during a windsurfing shoot off Hawaii in 1996, the Polecam go-anywhere transportable camera rig was developed from the combination of a carbon-fibre windsurfing mast and a miniature SD camera. Two Polecam systems were fully up and running by the time of the Sydney Games in 2000, increasing to six at the Athens Games in 2004 and to ten at the Beijing Games.