In the second round of the German Cup the defending champion Bayern Munich met SV Werder Bremen on 26. October (2:1) and a day later Eintracht Frankfurt played Hamburger SV (5:2). Both matches were broadcasted live in HD and 3D on Sky. In addition the Bayern Munich game was shown also on “Das Erste” in HD. The live coverage of both matches in 2D and 3D was carried out by TopVision on behalf of Sportcast, a 100% subsidiary of DFL Deutsche Fußball Liga GmbH and responsible for the frames of the German Cup matches. TopVision’s HD Ü4 and HD Ü5 with its associative tender trucks were on location at both stadiums and delivered both signals within 24 hours.

British Sky Broadcasting (BSkyB), the largest pay-TV broadcaster in the UK and Ireland, and leading outside broadcast facilities provider Telegenic recently teamed up for 4 days of live 3D coverage of the most eagerly awaited golf event of the year, the 2010 Ryder Cup. All live replays and fast turnaround editing operations were managed with the newly upgraded 3D XT[2] production servers from EVS.

“We’re ahead of where we thought we would be, with contracts in place with customers that total 62.5 million ‘available to’ households; way, way ahead of where we were with HD at this stage,” said Bryan Burns, ESPN’s vice president of strategic business planning and development.

Continuing to innovate in the 3D television space, ESPN Research + Analytics unveiled today one of the most in-depth studies on 3D TV to date. Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD. The research was conducted by Dr. Duane Varan, professor of New Media at Murdoch University, during ESPN’s coverage of the 2010 FIFA World Cup at the Disney Media and Ad Lab in Austin, Texas.

Outside Broadcast NV announced a partnership with the Italian production company Frame for the coverage & live transmissions of the international test matches of the Italian Rugby Team. During 3 weekends in November all matches will be produced in 3D.

Preco announces the UK availability of the Teranex VC1 production toolkit and real-time 2D to 3D video converter. Building on the dual-channel architecture of the Teranex VC100 platform, the VC1 is a suite of firmware options with two key elements: The VC1-3DTK 3D toolkit enables broadcasters to correct the errors inherent in dual-camera beam-split rigs. The VC1-2D-3D Advanced Stereoscopic Processor allows easy real-time conversion of 2D to 3D content.

Odeon UCI, one of Europe’s leading cinema exhibitors and the world’s largest outside of the Americas, has chosen to deploy Arqiva’s Digital Cinema Satellite System. The agreement, working through Arqiva’s Digital Cinema partners Arts Alliance Media, will see Arqiva install its professional satellite receive equipment at nearly 100 cinemas for UCI in Italy and Portugal, UCI Kinowelt in Austria and Germany, and Cinesa in Spain. This will enable the delivery of DCPs and live events via Arqiva’s Digital Cinema platform on IS905.

Vizrt Ltd., a leading provider of content production tools for the digital media industry, today announced that it has formalized its strategic collaboration with Stergen Hi-Tech Ltd., as published at IBC 2010. Stergen is a developer of 2D to stereoscopic 3D video conversion software. Vizrt now offers tight integration between Stergen stereo 3D conversion software tailored to sports TV networks, sports leagues and webcasters and its own stereo 3D graphics portfolio.

Tektronix announced new Stereoscopic 3D Video support for its new generation of advanced 3G/HD/SD-SDI waveform monitor, WFM8300 and WFM8200, and advanced 3G/HD/SD-SDI waveform rasterizers, WVR8300 and WVR8200.

We live in a 3D world, but a screen only has two dimensions: horizontal and vertical. We can watch a film on a 2D screen because the 2D image contains visual cues (clues, or hints) about depth, the third dimension.

3ality Digital, a world leader in advanced technologies to empower creative digital stereoscopic 3D (S3D) acquisition, has highlighted its unifying system that automatically provides consistent, controllable and stable S3D images from acquisition to delivery at IBC together with Grass Valley and Alfacam. The software algorithms of 3Flex are implemented in its shooting rigs, its stereoscopic image processors (SIPs) and in post production tools.

Following the highly successful inaugural event in 2008, TVBEurope’s Sports Broadcast Europe 2010 is the only conference that brings European sports broadcasters together in one room for one day in central London to talk about key technology issues, and how the business is changing.

On 19 October 2010 the 3D LiveLab opened its doors in the Dutch media city of Hilversum. The 3D LiveLab is hosted by DutchView in one of its TV studios and will be open until at least March 2011.

The International 3D Society presented Panasonic Corporation and Chris Condon with awards for “breakthrough” innovation and 3D achievement at the 3D Technology Awards on 20th October at the Hollywood Mann Chinese Theatre.

Corresponding with the growing popularity of 3D productions, orders for DSC Labs' recently released Fairburn 3D Chart have been on the rise. Designed in collaboration with Emmy® award-winning Director of Photography Sean Fairburn, the DSC 3D Chart provides videographers and filmmakers with a calibration tool that lets them properly balance and align cameras as well as check zoom, focus, rotation, keystoning, grayscale and colorimetry accuracy.