Women’s World Cup Scores Early Record TV Viewing


Television audiences for the FIFA Women’s World Cup Canada 2015™ have surged in several territories during the group stage, as growing interest in the competition translates into record viewing figures in key markets. FIFA’s YouTube channel, which shows content such as pre-match line-up graphics and live streaming of team press conferences, is also well on its way to its best-ever month in terms of traffic – thanks to the Women’s World Cup. More TV viewers tuned in to watch the United States as the group stage progressed, with 5.0 million fans enjoying Fox’s coverage of the Nigeria v USA match. This was the most-watched Women’s World Cup group stage match and a record football match figure for Fox. Host nation Canada has also achieved record figures. About 2.3 million watched Canada play New Zealand on CTV, TSN and RDS – the biggest Women’s World Cup TV audience in Canada. Online, the FIFA YouTube channel has registered more than 7.5 million views so far, with 15 million minutes of content from the competition enjoyed so far.

FIFA Women's World Cup Off to a Strong Start

Figures from the FIFA Women’s World Cup™ group stages

FIFA TV’s Enhanced Efforts Reflect Growth of the Women's World Cup