SPLNTR – An Immersive Projection Installation Showcasing Cutting Edge Technology

SPLNTR – An Immersive Projection Installation Showcasing Cutting Edge Technology  

Ed Shaw of NEICO and Brett Bolton create a stunning immersive projection mapping project in the heart of Las Vegas’ Art District with the help of some of the industry’s top brands. 

Tucked away in the Arts District of Las Vegas, a unique installation is taking shape. Ed Shaw of NEICO and Brett Bolton are working tirelessly to create the first of its kind audio visual art installation in Las Vegas. With the support of Avolites, Group One Ltd, AG Light and Sound, X-Laser, GLP and Notch, NEICO presents SPLNTR.
 
Shaw has had a love for projection since working with 1024 Architecture on the BOOMBOX, one of the first world-wide touring productions of its kind. The spark for SPLNTR came earlier this year when he saw a projection project named ‘POETIC AI' by Ouchhh in Paris and decided that having never seen anything like this in Las Vegas before, now was the time to develop his own idea for an installation. After speaking to a few people, the vision became a reality and he had the go ahead with some help from Avolites. “We were looking for an alternative to a trade show that was more appealing to our clients and designers” Stephen Baird-Smith sales manager of Avolites says “At the same time Ed had the idea for an interactive installation. We’d worked with him and NEICO before on the OMNIA and JEWEL projects so we knew we would work well together. It was the perfect opportunity to bring it together”
 
From here, Shaw created SPLNTR – a totally immersive experience where the visuals and audio are completely controlled by the individual as they move through the building. Working alongside Brett Bolton, his team of artists at NEICO, Tom and Satako Wall of Blinkin Lab, Spencer Heron of Rebel Overlay and combined artists from Notch; his vision started to take shape. The visuals were inspired by Shaw’s personal taste but also with the aim to show the audience something different. “It’s content and a style I don’t get to produce very often in the dance music industry” explains Shaw “A lot of visuals you see nowadays are very polished, glossy 3D environments and I wanted to bring it back to a more artistic interpretation of my ideal visuals”. 

 

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