Newsletter from 04/12/2019
Predictions for 2020
“Over the course of next year, when traditional broadcast deals come to an end, we will see some of the more niche sports go it alone and try the direct-to-consumer (DTC) approach. Launching a DTC platform is a fraction of the cost it once was and is increasingly getting easier to set up. However, despite this, many of these new platforms will struggle to attract wide audiences and will not be economically viable. Therefore, it’s likely we’ll end up seeing some of these platforms either being picked up by bigger sports organisations or consolidating to form groups.
Additionally, as broadcasters and brands cater to the growing generational divide in what people want from content, we will see the creation of short-form video increase. Nowadays, people, but especially younger generations, don’t have the time or attention span to watch longer form content. A driver of the growth of short-form video in 2020 will be the Olympics in Tokyo where the time difference could prove a problem for international audiences to watch events live. However, to cater to this, the Olympics has created its own platform for the provision of short-form video clips meaning European and US audiences will be able to watch snippets of the highlights. This will be much more convenient for viewers worldwide to keep up with the action and will allow social media sites to act as a distributor of this content.” Charlie Horrell, CEO, Imagen
“Next year, we’re likely to see growing rates of piracy as a result of the broadcast space becoming increasingly fragmented with the launch of new streaming platforms. Ultimately, the more fragmented the distribution chain, the more piracy we will see as it becomes too expensive and inconvenient for consumers to subscribe to multiple streaming services.
In 2020, ‘connected thinking’ will become more popular within media and sports enterprises as they begin to realise the value of a more holistic, joined up approach to technology, rather than having technology working in isolation. In these environments, where there are multiple inputs and outputs, implementing the right technology will provide a common ground in which all of the different streams can be brought together and siloes removed.
Towards the end of 2020 and beyond, fast and reliable 5G will make remote production and the distribution of signals much easier. This will be particularly noticeable for news outlets and broadcasters whose camera crews at the scene of an event will be able to use 5G to transmit signals in a more convenient and easier way. 5G will make the entire process smoother and will provide more bandwidth.”Tim Jobling, CTO, Imagen