Live Events in 3D at Digital Cinemas – A Viable Business?

The Offerings of Live Events at Digital Cinemas are Growing

The Six Nations Rugby match on February 6 from Twickenham stadium was seen on 40 3Dequipped cinemas across the UK and was the first ever live 3D broadcast of rugby worldwide. And in November the three matches Italy vs. Argentina, Australia and Fiji were shown in selected “The Space” 3D cinemas across Italy. On May 22 Spanish soccer fans that missed one of the 75,000 tickets for the UEFA Champions League final could see the match Bayern Munich – Inter Milan in two 3D cinemas in Madrid. The Roland Garros tennis men’s final Robin Soderling – Rafael Nadal on June 5 was shown in 150 3D cinemas in France and Spain and over the 30 days of the FIFA World Cup in South Africa 25 matches were screened live in 3D across the globe in 475 cinemas in 33 counties. In addition we saw operas from New York and London, Ballet from St. Petersburg and Rock & Pop from Germany, France and Portugal in 3 D cinemas.