Latest Newsletters

Contact Us GmbH

Ubierring 13

D-50678 Köln

Tel.: +49 (0) 221 - 310 3045

Eurosport to be sole Olympic broadcaster in Germany

Eurosport to be sole Olympic broadcaster in Germany

Broadcaster to keep free-to-air rights in-house until 2024

The Discovery-owned broadcaster, which took the media rights to the Games for that period across Europe in a €1.3 billion (US$1.45 billion) deal in June 2015, will not complete a sub-licensing deal in Germany with the free-to-air outlets ARD & ZDF, as it has done so far in a range of territories including the UK, Switzerland, Finland and the Netherlands. Instead, beginning with the PyeongChang 2018 Winter Olympics, free access will be made available for selected events across Eurosport 1, DMAX, and the Eurosport Player digital service. Eurosport has stated that it would go beyond the levels of free coverage required by local regulators and the IOC. "We are excited to bring German fans an outstanding Olympic Games experience that will be highly comprehensive and in-depth," said said Susanne Aigner-Drews, the senior vice president and general manager of Discovery Networks Germany and she continued, "For the first time, our multi-platform approach will give fans the opportunity to enjoy every single moment live, with all of the data available in real time, for every German athlete and every event."

In addition The Olympic Channel is now a little more than three months into its true existence but the efforts to get into launch mode, and now into growth mode, began well before it fired up its offering following the closing ceremony of the Rio Olympics on August 21. The digital-first, multiplatform service is designed to give Olympic sports more exposure, fill the gap of Olympic sports fans between the games, and, most importantly, ensure that younger sports fans are engaged with Olympic sports both as a participant and a fan.
Read the Interview of Ken Kerschbaumer with Mark Parkman, General Manager of the Olympic Channel here