3D Productions: Sports, Music and Films

3D Production – Wimbledon 2011

The All England Lawn Tennis Club’s (AELTC) 125th Wimbledon Championships were the first to feature 3D coverage. The project was the result of the AELTC’s three year partnership with Sony, a partnership that continues the history of both companies at the forefront of broadcast innovation. Four matches were covered this year: The Men’s Singles Semi-Finals, The Women’s Final, and the Men’s Final. All matches took place on Centre Court. On behalf of AELTC, Sony produced the 3D coverage of the 125th Wimbledon Championships. Whilst Sony has taken the role of producer it has contracted Can Communicate as the production company responsible for the project and Can Communicate have contracted NEP Visions as the facilities provider. The operational production team will be created using staff from Sony, Can Communicate and NEP Visions. For both Sony and AELTC the quality of the 3D output was a critical factor for success because the project needed to provide a World class 3D experience, both in terms of 3D but also in terms of production. To ensure this is achieved Sony has enlisted the support of Peter Angell from HBS (Host Broadcast Services for the FIFA World Cups) to act as executive producer.

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In addition you can find a comprehensive summary of reports from 16 companies and their involvement at the Wimbledon 2011 tennis tournament. From the lens to the living room: Making it happen - Based on the 3D experience gained at several key sporting events over the past two years, Sony’s work with Wimbledon and partners  like CAN Communicate, NEP Visions, HBS, Element Technica, HawkEye, Arqiva, SuperVision and others is on the cutting-edge of broadcast innovation. Sony has partnered with experts across the industry to make Wimbledon in 3D a reality and is the only broadcast manufacturer able to provide an end-to-end solution that delivers 3D content and expertise across the value chain.

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Live 3D Concerts – a Business Model of the Future?

„With our experienced team we are prepared for upcoming international largescale projects that will enrich the whole 3D industry. We are planning to realize further live 3D productions this year. To develop promising business models we are interested in a large network of different branches“, says Markus Aha, founder and general manager of aha international media. For this case study aha international media could win over three exceptionally renowned music acts: the Fauré Quartet has been celebrating great success in the international classical music scene for many years. The musicians of Tangologia as well as the dancers of Egotango are known for their capturing Tango performances. For enthusiasts of German Pop music the performance by the „Echo“-nominated Band Luxuslärm shows how touching gentle sounds can be in 3D.

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First Ever 3D Music Festival Counts on the Skquattro for Support

The coverage of the Isle of Wight festival was shot by outside broadcast company Telegenic on behalf of Sky 3D. Telegenic’s Eamonn Curtin takes up the story: “A 3D mirror rig is much heavier than a conventional 2D camera so we needed to find a way to take the weight. But it also had to be familiar to the operator who was used to tracking shots with a pedestal. “The Skquattro is quick to put together and easy and familiar to use,” Curtin added. “It gave the director the shot, and was much more cost-effective than using film-style grips.” For the Isle of Wight festival the Telegenic coverage used five Skquattro pedestals. Two were on a 30m track immediately in front of the main stage, with a third on a platform 35m back into the audience, on a 10m track. For the second stage there were two cameras on Skquattro pedestals, on a 15m track.

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3D RailCam at the British Speedway GP

ACS achieved another first by using a 3D rail camera on the British Speedway Grand Prix at the Millennium Stadium in Cardiff as part of Sky Sport’s live 3D coverage. ACS’ Element Technica Pulsar mirror rig was installed on a Stab-C mount to race along  with the speedway motorcycles from the start right up to the first corner. Needless to say only a powerful high speed railcam can keep up with the bikes as they go off full throttle. Convergence and Stereography for the rig were carried out in ACS’ dedicated 3D operating vehicle. The combined effort of an ACS crew of 7 resulted in spectacular 3D shots, enabling viewers to feel if as they were driving along with the bikes.

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RWC 2011 to showcase 3D technology

Tournament organiser Rugby New Zealand 2011 confirmed arrangements for the Official Team Welcomes for each of the 20 participating teams at Rugby World Cup 2011 (RWC 2011). A key part of each welcome will be the official capping ceremony where each of the 30 team members receives an official commemorative cap marking his participation in the seventh Rugby World Cup. Welcomes take place between September 1 and 8 and involve 12 marae and eight civic ceremonies. Japan will be the first team welcomed on September 1 at Aotea Square in Auckland and Russia, the last, at Blenheim’s Omaka Marae on September 8. One of the pioneers of 3D production in New Zealand, 3DLive will deliver a 3D feed of the Rugby World Cup 2011 semi-finals, Bronze Final and Final, taking advantage of the latest next generation technology to give viewers around the world a unique experience of Rugby’s showcase Tournament.

RWC 2011 Welcome

RWC 2011 3D Production

"Transformers: Dark of the Moon" Embraces FUSION 3D

CAMERON |  PACE Group (CPG) announces it is the innovative company behind the FUSION 3D system outfitted with F35 cameras and SLATE²SCREEN™ 3D production support services for Paramount’s live-action 3D film, “TRANSFORMERS: DARK OF THE MOON,” from director Michael Bay and executive producer Steven Spielberg. As the first-ever “Transformers” film to be released in 3D and the third installment in the blockbuster “Transformers” series, it will be released exclusively in 3D tonight and everywhere on June 29, 2011. “At the start, Bay was really against using 3D as a medium,” said Vince Pace, Co-Chairman and CEO of CAMERON | PACE Group. “After working with FUSION 3D, Bay really embraced it as a creative and powerful storytelling medium and used it aggressively to capture this live-action, high-octane production.”

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