TV2 Denmark at the FIFA World Cup 2010
Interest in the tournament has been high so far in Denmark – helped by the sharing of a time zone with the host nation. “There were around 1.1 million viewers for the opening Denmark game,” added Henrik, “in a nation of 5.5 million people, that’s an incredible percentage.” TV2 also has a studio in Copenhagen and broadcasts the games on big screens as well as providing ‘beach football’ pitches for fans to share the atmosphere. For that opening game against the Netherlands, some 15,000 people were present.
“We’ve been using the FIFA MAX [Server] quite a lot,” explained Henrik, “to help produce play-lists and point of interest schedules for our shows, the system has made it very easy to cut and produce content on the fly.”
“Our coverage starts 30 minutes before each game,” revealed Henrik, “and we are producing two daily news shows – one a 30-minute programme shown at 18:30, before the main news programme, and the other a big review show, broadcasting at 22:30 for forty five minutes.”
“There is a lot of logistics involved with putting these shows together, and following the team around, travelling closely with them,” said Henrik as he prepared for Denmark’s second group game, on the day of his 17th wedding anniversary. “So far we have been very happy with how everything has gone.” The Danes’ win in that match, against Cameroon last night in Tshwane/Pretoria, will have done nothing to change that.