SVG to Produce TV and New Media Summit at SportelRIO 2012
“We are proud to be bringing our members and business partners from around the world to Brazil to collectively help plan the technology roll-out of the World Cup and Summer Olympics in an open, senior-executive forum such as SPORTELRio 2012,” says Martin Porter, Sports Video Group International Executive Director/Development.
Ken Kerschbaumer, SVG Executive Director/Editorial, will chair both sessions along with Sport Business columnist Rachael Church-Sanders.
The official SPORTELRio 2012 sessions include:
Brazilian Sports TV Readies for its Close-Up
Tuesday 13 March / 10.00 am - 10.45 am
With the World Cup and Summer Olympics on tap for Brazil in 2014 and 2016, the Brazilian sports broadcasting community will have an unprecedented opportunity to give a local touch to two of the world's biggest sport events. Executives from Brazilian broadcasters share the stage with their international counterparts to discuss current trends in sports content creation, the role of broadband and mobile delivery alongside TV broadcasts, and future plans to deliver the best TV sports fan experience possible.
Using Digital Media to Engage with Fans and Commercialize Content
Tuesday 13 March / 2.30pm - 3.15pm
All major sports properties are looking to grow their presence globally and interact with their fans on a new level, and one of the main tools at their disposal to achieve this is digital media. In delivering live and on-demand sports content across all available screens, operators have the opportunity to build customer loyalty and create new revenue streams. This panel will bring together rights owners and digital production companies in order to assess the most effective digital strategy across all platforms, increasing fan engagement whilst monetizing content to the max.