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RTV at the FIFA World Cup 2010

posted:

19/06/2010

by

HBS

RTV Slovenija’s Mateja Mir - building on Olympic experience

Practice makes perfect – certainly for RTV Slovenija, who are broadcasting the FIFA World Cup™ in full HD for the first time after fine-tuning the process at the Beijing Olympic Games and at the Vancouver Winter Olympic Games. “Beijing was a test event for us in HD and then Vancouver was the first major project where we relayed everything to our viewers in HD – it gave us great experience for this event,” explained Producer Mateja Mir.

All 64 matches will be screened on RTV’s HD channel, as well as SD broadcasts on their regular channel. In addition to the live experience, matches will be replayed the following day and transmissions on their regional TV channel, Koper Capodistria, will bring the FIFA World Cup™ to the Italian minority residing in Slovenia.

“This is the first World Cup that RTV has had the rights for that the national team has qualified for,” continued Mateja. “The ratings have been really positive, we had a 70% market share during the Algeria-Slovenia match and a peak audience of 510,665 [from a population of two million].”

With 33 TV and radio staff in South Africa, including four ENG crews, it is a larger project than originally planned by RTV – as Mateja explained. “It has been challeng­ing because at first we were thinking of a smaller operation, but when Slovenia knocked out Russia we had to amend our operation totally. We had to think bigger.”

Internal Links

HD Production: FIFA World Cup™ 2010
3D Production: FIFA World Cup™ 2010