Riot Games chooses Blackbird for remote fast-turnaround video production

posted:

17/06/2020

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Blackbird plc (AIM: BIRD), the developer and seller of the market-leading Blackbird cloud video editing platform, announced today that Riot Games (“Riot”) has chosen Blackbird for remote fast turnaround video production.

Developer and publisher of the world’s most player focused video games, Riot also leads in the field of esports. Riot’s games portfolio includes League of Legends, the most-played PC game in the world with over 80 million monthly players and a key driver of the explosive growth of esports. Riot continues to evolve League of Legends while delivering new experiences to players with Legends of Runeterra, League of Legends: Wild Rift, Teamfight Tactics, VALORANT and multiple work-in-progress titles.

Blackbird is the world’s fastest, most powerful professional cloud video editing and publishing platform. Enabling very scalable remote production, Blackbird provides rapid access to video content for the easy creation of clips, highlights and longer form content to multiple devices and platforms. Delivering unbeatable speed and quality of editing tools and video output, Blackbird is accessible through any browser, easy to learn and needs only limited bandwidth to use. Blackbird delivers significant efficiency benefits to any enterprise-level organization working with video.

Riot’s video production team will use Blackbird remotely to frame-accurately edit video content from its hugely popular live streamed esports tournaments and events. Once created, the content will be published ultra-fast to Riot’s social channels including Twitter, Facebook, YouTube and Twitch. Millions of fans around the world will be able to instantly enjoy the best moments of gaming action in broadcast quality from star esport players of League of Legends and other Riot games.

Riot Games Chief Operating Officer, Scott Gelb, said: “Recent months have introduced unprecedented challenges in video production but Blackbird has helped us meet these obstacles head on. With Blackbird as a partner, we’re delivering the content fans deserve while prioritizing employee health and safety. Blackbird has best-in-class video technology and will allow our team to turn around high quality content quickly and easily in our current remote work environment.”

Blackbird CEO, Ian McDonough, said: “Riot Games are world leaders in so many ways and we are delighted that they have chosen Blackbird. Esports is a hugely exciting growth sector and its fans demand exacting standards, high resolution and incredible accuracy in the edit and publish process. Blackbird is unique in being able to offer this in a browser based remote solution.”

Blackbird drives awareness, reach and monetization for brands in the sports, news, entertainment and enterprise sectors. Customers include IMG, Deltatre, Peloton, A+E Networks, Eleven Sports, Liverpool FC, the U.S Department of State and almost 50 local US news stations with TownNews.

About Blackbird plc

Blackbird plc (AIM: BIRD, www.blackbird.video) floated in February 2000.

Blackbird develops, markets and licenses a powerful cloud video platform using its patented Blackbird technology. The technology underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports live events and content owners, post-production houses, other mass market digital video channels and corporations.

The Blackbird technology allows full visibility of multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and results in much more effective monetisation.