Rio 2016 sets records on the field of play and online
posted:
23/08/2016
The Athletes
- Athletes from 206 National Olympic Committees, as well as the Refugee Olympic Team
- Two National Olympic Committees participating for the first time (Kosovo and South Sudan)
- Golf returned to the Olympic Games after 112-year absence
- Rugby returns to the Games in a new format, rugby sevens
- 11,303 athletes, more than 45 per cent women
- Medals won by athletes from 87 countries
Olympic Visitors
- More than 6 million tickets sold, 92 per cent of total available
- Daily Games visitors peaked at more than 490,000
advertisment
Media Coverage
- More media coverage than ever before, with record numbers for TV and digital broadcast hours
- Nearly 350,000 total hours, up from fewer than 200,000 hours for London 2012
- More than 500 TV channels, more than 250 digital platforms
- More digital coverage than ever, nearly double TV and 2.5 times more than London 2012 (218,000 hours versus 81,500 hours)
- NBC exceeded 2.5 billion live streaming minutes, over 1 billion more than all previous Olympic Games combined
- We anticipate half the world’s population will watch at least some coverage of the Games
- More than 90 per cent of the Brazilian television audience watched at least some coverage of the Games
- OBS innovations expand and enhance viewer experience
- Virtual Reality available for the first time
- More than 9 million hours of content streamed on Olympic Video Player, with as many as 1 million daily unique viewers for live streaming and on-demand video
- 8K Super High Vision offered for the first time, providing 16 times the resolution of High Definition
advertisment
IOC’s Digital Audience
- Record global engagement on the IOC’s website, Olympic.org
- Over 26 million visits to the site, more than double compared to London 2012
- Record engagement through mobile platforms, with 70 per cent of website visits on mobile phones or tablets
- Record social media engagement
- Interacting with a vast global audience in nine languages on seven social platforms
- More than 4 billion social media impressions (a metric for the number of times IOC posts have been viewed)
- 14.6 million Facebook fans, nearly double since London 2012
- 360-degree photos and live streaming connect fans with athletes in new, more engaging ways