Rio 2016 sets records on the field of play and online

Rio 2016 sets records on the field of play and online

The Olympic Games Rio 2016 delivered many remarkable and inspiring athletic achievements that were witnessed and shared by a vast global audience through record-breaking media coverage and unprecedented levels of digital engagement. The Games will also leave a great legacy for the host city.

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The Athletes

  • Athletes from 206 National Olympic Committees, as well as the Refugee Olympic Team
  • Two National Olympic Committees participating for the first time (Kosovo and South Sudan)
  • Golf returned to the Olympic Games after 112-year absence
  • Rugby returns to the Games in a new format, rugby sevens
  • 11,303 athletes, more than 45 per cent women
  • Medals won by athletes from 87 countries

Olympic Visitors

  • More than 6 million tickets sold, 92 per cent of total available
  • Daily Games visitors peaked at more than 490,000

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Media Coverage

  • More media coverage than ever before, with record numbers for TV and digital broadcast hours
    • Nearly 350,000 total hours, up from fewer than 200,000 hours for London 2012
    • More than 500 TV channels, more than 250 digital platforms
    • More digital coverage than ever, nearly double TV and 2.5 times more than London 2012 (218,000 hours versus 81,500 hours)
    • NBC exceeded 2.5 billion live streaming minutes, over 1 billion more than all previous Olympic Games combined
    • We anticipate half the world’s population will watch at least some coverage of the Games
    • More than 90 per cent of the Brazilian television audience watched at least some coverage of the Games
  • OBS innovations expand and enhance viewer experience
    • Virtual Reality available for the first time
    • More than 9 million hours of content streamed on Olympic Video Player, with as many as 1 million daily unique viewers for live streaming and on-demand video
    • 8K Super High Vision offered for the first time, providing 16 times the resolution of High Definition

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IOC’s Digital Audience

  • Record global engagement on the IOC’s website, Olympic.org
    • Over 26 million visits to the site, more than double compared to London 2012
    • Record engagement through mobile platforms, with 70 per cent of website visits on mobile phones or tablets
  • Record social media engagement
    • Interacting with a vast global audience in nine languages on seven social platforms
    • More than 4 billion social media impressions (a metric for the number of times IOC posts have been viewed)
    • 14.6 million Facebook fans, nearly double since London 2012
    • 360-degree photos and live streaming connect fans with athletes in new, more engaging ways

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