ORF Offers Austrian Viewers Unprecedented In-Game Analysis

posted:

11/06/2014

ORF is using Viz Libero for World Cup in-game analysis

Vizrt, a leading provider of content production systems for the digital media industry, today announced that Austrian national broadcaster ORF (Österreichischer Rundfunk) will use Viz Libero, Vizrt’s sports analysis system, for the World Cup in Brazil. ORF operates four TV channels and several radio programs throughout Austria.

The Austrian national soccer league plays an important role for ORF’s weekend programming with live broadcasts from important matches and a summary show Sunday afternoon to analyze the matches.

ORF employs a team of experts who comb the football content to find the best scenes to analyze in Viz Libero. A close cooperation is fostered between the experts, the journalists and the Viz Libero operator – who is provided by Austrian sports graphic company On Air Media Solutions Gmbh – to deliver high-end sports analysis to viewers.

“For me as an expert, Viz Libero delivers amazing views about action and reaction relation,” said Dr. Gerhard Lackner, Chief of ORF TV-Football Department. “This tool delivers new viewpoints for not only for football beginners but also for established football analyzers.”

“The goal is not only to show another fancy graphic solution, we would like to show what is developing in the early stages of a game, and how they will finally end in a goal or other key game incident,” continued Dr. Lackner.

“It’s very exciting for us to have ORF using Viz Libero and Virtual Presenter as their key storytelling tools for the World Cup,” said Dr. Stephan Würmlin Stadler

Executive VP Sports, Vizrt. “It’s important that this tool is easy to use, very flexible for the broadcaster and allows them to tell stories that were never possible before.”

For the World Cup, ORF is presenting the next innovation in cooperation with Vizrt’s creative team. Virtual Presenter brings the analysis scene into the virtual studio. Using 3D camera flights and real-time graphics, the experts have a new viewing experience directly from the virtual football field.

Over the next few years, ORF’s sports team plans to to offer more and more new features to better inform the viewers at home.

About Vizrt
Vizrt provides real-time 3D graphics, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrt's products are used by the world's leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.