New Presenting Sponsor for Vierschanzentournee: engelbert strauss to Enter Winter Sports
As the brand’s first step into winter sports, the commitment complements existing sports sponsorship engagements in football (DFB Cup and DFB National team matches) and motor sports (eni FIM Superbike World Championship).
As Presenting Partner, engelbert strauss is to receive an extensive advertising presence at the four venues in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen – including branding on the athlete’s bib numbers as well as LED and rotating advertising board exposure. In addition, the company will benefit from promotional opportunities in the stadiums. The brand presence will further be reinforced by the Vierschanzentournee tour logo integrating the red logo of engelbert strauss.
Due to its popularity and wide reach the Vierschanzentournee provides engelbert strauss with an excellent platform to effectively position the brand in Central European core markets. Karl-Heinz Brenner, Marketing Director at engelbert strauss, commented: “With the move into skiing we want to underline our expertise in weather protection and functional clothing.” At the moment the company is promoting its new winter collection for extreme work in ice and snow.
Michael Witta, Managing Director of Infront Austria, said: “As Presenting Sponsor of the Vierschanzentournee, engelbert strauss is now associated with another world-class sports event and is strengthening its profile as a top international brand. The company perfectly complements its existing sponsorship portfolio with this commitment, both thematically and with regard to the seasonal aspect, securing continuous and extensive brand exposure.”