Intersport Gets on Board as Main Sponsor of Vierschanzentournee
With retail sales of EUR 10.2 billion and more than 5,400 affiliated stores in 42 countries, Intersport is the clear market leader in the sporting goods retail market. For more than 25 years, the group was the main sponsor and naming rights holder of the “Intersport Springertournee”, which was renamed Vierschanzentournee in 1995. Under the new main sponsorship package Intersport is to receive an advertising presence across all events.
Franz Julen, CEO of Intersport International Corporation (IIC), said: “Winter sport is a core segment of Intersport, where we offer our customers a comprehensive selection of top advice and services. Therefore, we are continuing to invest in advertising, sponsorship, training and recreational sports to promote and to support winter sports appropriately. With the sponsorship commitment at the Vierschanzentournee, we can reach our target groups through one of the most popular events in the winter sports calendar. The host countries Germany and Austria are among Intersport’s core markets – where we have more than 1,800 branches.”
Michael Witta, Managing Director of Infront Austria, added: “The Vierschanzentournee has a long tradition – Intersport fits excellently into this environment with its history and extensive range of sporting commitments. The attractive timing of the event, around the turn of the year, and the tension that surrounds the prestigious title will guarantee our sponsors high media reach in Europe and beyond. We are pleased to once again be able to announce a sponsorship sell-out at the kick-off of the winter sports season.”